Nielsen Online, a service of The Nielsen Company, reports July 2008 data for the Top Parent Companies/Divisions and Top Brands.
Table 1: Top 10 Parent Companies/Divisions for July 2008 (U.S., Home and Work)
Parent Unique Audience Time Per Person (000) (hh:mm:ss) 1. Google 129,090 1:58:21 2. Microsoft 122,321 2:16:47 3. Yahoo! 117,885 3:31:30 4. Time Warner (Division*) 100,448 3:28:40 5. News Corp. Online 80,820 1:58:57 6. InterActiveCorp 67,552 0:19:34 7. eBay 67,513 1:43:50 8. Amazon 54,154 0:28:32 9. Wikimedia Foundation 52,224 0:20:45 10. Apple Computer 50,694 1:12:10
*Time Warner division excludes Turner Network's audience.
Example: The data indicates that 50.7 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 12 minutes and 10 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Table 2: Top 10 Web Brands for July 2008 (U.S., Home and Work)
Brand Unique Audience Time Per Person (000) (hh:mm:ss) 1. Google 123,161 1:18:24 2. Yahoo! 116,178 3:33:00 3. MSN/Windows Live 99,512 2:12:36 4. Microsoft 92,318 0:38:01 5. AOL Media Network 91,776 3:40:40 6. YouTube 74,809 1:02:57 7. Fox Interactive Media 70,103 2:06:53 8. eBay 56,111 1:49:30 9. Wikipedia 51,786 0:20:49 10. Apple 50,694 1:12:10
Table 3: Average U.S.
