Licensing Agreement for Manufacturing, Marketing and Distribution
through the Pepsi/Lipton Tea Partnership Leverages Industry-Leading
Capabilities
Starbucks Coffee Company (NASDAQ: SBUX), PepsiCo, Inc. (NYSE:
PEP) and Unilever (NYSE: UN) (NYSE: UL) today announced a licensing
agreement for the manufacturing, marketing and distribution of Starbucks
super-premium Tazo®
Tea ready-to-drink (RTD) beverages – including
iced teas, juiced teas and herbal infusions –
in the U.S. and Canada. The agreement leverages each company’s
world-class capabilities with the aim of igniting further growth in the
RTD tea category.
Tazo’s RTD line will be integrated into the
Pepsi/Lipton Tea Partnership (PLP), expanding the joint venture between
PepsiCo and Unilever. Established in 1991, the PLP is the leading
distributor of RTD tea products in the U.S.
“By joining forces with the Pepsi/Lipton Tea
Partnership, we’re tapping into a long history
of innovation and expertise in the manufacturing, marketing and
distribution of refreshment beverages,” said
Gerry Lopez, president, Global Consumer Products, Foodservice & Seattle’s
Best Coffee. “This move puts us in a prime
position to take our successful Tazo bottled tea business to an even
higher level.”
Starbucks relationship with PepsiCo dates back to 1994, when the two
companies formed the North American Coffee Partnership (NACP), a joint
venture that helped build the RTD coffee category in the U.S. through
the development and distribution of Starbucks bottled Frappuccino®,
Doubleshot®
espresso, Doubleshot Energy + Coffee and other beverages.
“Unilever and Starbucks have both been great
partners of PepsiCo for over a decade, so culturally it’s
a great fit,” said Mary Barnard, GM/VP,
Pepsi/Lipton Tea Partnership. “By engaging
the passionate base of Tazo consumers already established by Starbucks,
leveraging the strength of the Pepsi bottling system and employing the
beverage expertise of the Pepsi/Lipton Tea Partnership, we’ll
be able to share Tazo RTD products with a larger audience than ever
before.”
“As the leading marketer of tea beverages in
the world, we’re always looking for
opportunities to bring our global expertise to more tea lovers,”
said James Wong, Vice President, Business Development, Unilever
Americas.