(Source: Business Wire)
Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced the launch of the American Savings Bank (American) TravelAwards Plus(SM) Online Mall. TravelAwards Plus is the bank's loyalty program that allows customers to earn points for using their personal or business check card or credit card. Mall Networks partnered with RewardsNOW - a leading provider of financial services loyalty marketing programs - to integrate its products to combine loyalty shopping and rewards programs for financial services organizations like American. The TravelAwards Plus Online Mall features more than 500 merchants, including such brands as Macy's, Apple, Staples, Lands' End, and Target.
American Savings Bank was looking for a turnkey solution to increase customer loyalty among its more than 310,000 customers, as well as to enhance value for the more than 100,000 customers enrolled in its TravelAwards Plus program. With the RewardsNOW and Mall Networks partnership, American is able to offer its customers a fully integrated loyalty program featuring both membership rewards and merchant-funded loyalty shopping that offers exclusive deals, discounts and promotions to customers. American customers earn points every time they shop at the online mall and redeem those points for gift cards and certificates, brand name merchandise, and travel.
"American Savings Bank is wholly committed to customer service excellence, and a world-class loyalty program is central to that philosophy," said Terry O'Reilley, Vice President of Consumer Marketing and Product Development. "We chose to work with Mall Networks and RewardsNOW because of their record of success in working with financial service institutions and their best-of-breed, efficient solutions that are fully integrated to enable us to build customer loyalty."
RewardsNOW has set the pace for innovation in the industry when it comes to expanding rewards programs beyond the usual credit or debit card points. The company's Full Spectrum Rewards(TM) offering covers virtually every product and service a bank or credit union might offer. This includes auto loans, deposits, mortgages, online banking, loan applications, home equity lines of credit, and other products, as well as credit and debit cards.
"Our clients are looking to reward their best customers, and enhance service and loyalty across their entire customer base," said Steven Van Fleet, President and CEO of RewardsNow. "Mall Networks' merchant-funded loyalty shopping solutions enable our joint clients to cost-effectively offer customers compelling deals, discounts and promotions that they can easily access, while strengthening the relationship between the bank and its customers.
