This iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model subscription. This 20-page report explores Bank of America's best practices and innovative strategies to build relationships with SMB users online. The provided results are the findings of our 2008 online experience rankings for SMB portals as well as a survey conducted with 41 marketing executives across various industries including ICT. These findings have been designed to provide a context to evaluate the "experience capabilities" of 40 websites (both Tech and non-tech vendors) with regard to Small and/or Mid-sized Business users. This report provides insight on from both the provider and end-user aspect. The rankings have been designed to expose the strong points, as well as the weak points of each vendor's capabilities. Additionally, these rankings score the overall online experience, not just the buying experience and factors such as original content and learning materials are weighed just as heavily as the ability to buy or gain access to customer support online. The report includes the rankings and key finds, profiles of the Top 10 ranked vendors and primary research from more than 540 Small and Mid-sized Business decision-makers in the US. Size of business includes Small Business (5-99 employees), Mid-Sized Business (100-999 employees). The Expert Guide for this deliverable is Kneko Burney.

Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to:

- Secondary research

- Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau

- Primary research

- Vendor-based research

- In-depth interviews with key decision-makers (where relevant)

We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

Agenda:

Discussion of Bank of America's Experience

- Areas Strength

- Areas of Weakness

- Guiding Thoughts

Discussion of Primary Research

For more information visit http://www.researchandmarkets.com/research/93bb13/bank_of_america_o.