Tennis Pros Venus Williams and Serena Williams Rest Their Racquets for 'Sweeter' Competition in the Oreo(R) Double Stuf(TM) Racing League
EAST HANOVER, N.J., Aug. 25 /PRNewswire-FirstCall/ -- They've conquered
England, were a dynamic duo in Beijing this August and are preparing for the
U.S. Open...but that's not enough for tennis greats Serena and Venus Williams!
The power pair announced today that they're taking on a 'second sport' and
putting their 'twisting, licking and dunking' skills to the test, as the
newest members of the Double Stuf Racing League (DSRL).
The sisters join famous quarterback brothers Peyton Manning and Eli
Manning, the league's first 'two sport' athletes, who launched the DSRL
earlier this year. The DSRL puts a new spin on the classic Oreo and milk
ritual by bringing friends and families together to 'lick race' - a friendly
competition where racers see who can twist, lick and dunk a single Oreo Double
Stuf cookie and drink a glass of milk the fastest.
'Oreo cookies and milk were a tradition in our house growing up, and my
sister and I fondly remember twisting, licking and dunking them together,'
said Venus. 'It was only natural to continue that tradition as adults, which
is why we jumped at the chance to be a part of the DSRL.'
'And because we love a friendly rivalry, it'll be fun to show the Mannings
what real DSRL competition is like! They're going down,' added Serena.
Both sibling pairs will appear in a national ad campaign set to debut
today during the opening rounds of the U.S. Open. The new ad will kick off
marketing activity to take place through 2009.
Getting In On the Action
You don't have to be a professional athlete to participate in the
DSRL - lick racing is a fun activity that anyone can enjoy. The only real
'equipment' needed is an Oreo Double Stuf cookie, a glass of milk and someone
to compete against. To start the race, each person twists their cookie open
and licks off all the cr?me. Then, each person shows their cookie to their
opponent, dunks it, eats it and drinks the glass of milk. The first to finish
wins!
Visitors who go to www.dsrl.com can become an official member of the
league, as well as:
-- Watch outtakes from the new ad and see how the Manning brothers and
Williams sisters 'twist, lick and dunk'
-- Get great DSRL gear, like 'official' T-shirts, headbands and milk cups
-- Create your own two 'sport' Yooble
A Timeless Tradition
With its 'twisting, licking and dunking' ritual, 'Oreo and Milk' is a
classic combination that has brought families and friends together for more
than 95 years. For more information on the Oreo Double Stuf Racing League or
to see the official sweepstakes rules, visit www.dsrl.com.
About Kraft Foods Inc.
For more than a century, Kraft (www.kraft.com) has offered delicious foods
and beverages that fit the way consumers live. Today, we are turning the
brands that consumers have lived with for years into brands they can't live
without. Millions of times a day in more than 150 countries, consumers reach
for their favorite Kraft brands, including nine with revenues exceeding $1
billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia
cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo
brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the
world's largest food and beverage companies with annual revenues exceeding $37
billion, more than 100,000 employees and more than 180 manufacturing and
processing facilities globally. The company's stock (NYSE: KFT) is listed on
the Standard & Poor's 100 and 500 indexes as well as the Dow Jones
Sustainability Index and Ethibel Sustainability Index.
SOURCE Kraft Foods, Inc.
