With more time-strapped Americans eating on the go, quick-serve snacks
have become increasingly popular. In response to this growing trend,
Jack in the Box® restaurants today debut Pita
Snacks – a new product platform of
snack-sized, wrap-style sandwiches – in
several of its markets, primarily in the west. The quick-serve chain
plans to complete its systemwide roll out of the new sandwiches by the
end of September.
Jack's new Pita Snacks feature a choice of grilled or crispy chicken
strips, strips of marinated sirloin steak, or a fish fillet, shredded
cheddar cheese, shredded lettuce and a smoky chipotle sauce wrapped in a
pita made with whole grain.
"Due to busy schedules, many consumers are eating at non-traditional
meal times," said Teka O'Rourke, director of menu marketing and
promotions for Jack in the Box Inc. "As a result, snacks have really
grown in popularity. Our Pita Snacks are ideal for in between meal
grazing or as an addition to a larger meal."
The Pita Snacks are available for the suggested price, excluding tax, of
$1.99 at all participating Jack in the Box restaurants. Price may vary.
Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box®
restaurants, one of the nation’s largest
hamburger chains, with more than 2,100 restaurants in 18 states.
Additionally, through a wholly owned subsidiary the company operates and
franchises Qdoba Mexican Grill®, a leader in
fast-casual dining, with more than 400 restaurants in 40 states. For
more information, visit www.jackinthebox.com.
[Note to media: A high-resolution photo
of the Pita Snacks is available at www.jackinthebox.com/pressroom.]
Jack in the Box Inc.
Kathleen Anthony, 858-571-2301
Media
Relations Manager, Corporate Communications
kathleen.anthony@jackinthebox.com
