The New York Times Company Reports July Revenues

Tuesday, August 26, 2008 8:50 AM

Symbols: NYT

The New York Times Company announced today that in July total Company revenues from continuing operations decreased 10.1% compared with the same month a year ago. Advertising revenues decreased 16.2% and circulation revenues decreased 0.5%.

All comparisons are for July 2008 to July 2007 unless otherwise noted:

News Media Group

Advertising revenues for the News Media Group decreased 17.9% mainly because of weakness in print advertising.

The New York Times Media Group – Advertising revenues for The New York Times Media Group decreased 15.3%. National advertising revenues decreased as weakness in the studio entertainment, transportation, hotel and national automotive categories offset growth in media, financial services, advocacy and healthcare advertising. Retail advertising revenues decreased mainly due to softness in the department store, home furnishing store and national retail categories. Classified advertising revenues decreased because of weakness in real estate, help-wanted and automotive advertising.

New England Media Group – Advertising revenues for the New England Media Group decreased 24.5%. National advertising revenues were lower mainly because of decreases in travel, studio entertainment, financial services, banking and national automotive advertising. Retail advertising revenues decreased primarily due to weakness in the home improvement, furniture/home furnishing, jewelry/watches and discount store categories. Classified advertising revenues decreased due to softness in real estate, help-wanted and automotive advertising.

Regional Media Group – Advertising revenues for the Regional Media Group decreased 18.1%. Retail advertising revenues were down mainly because of decreases in the home furnishings, telecommunications, department store and home improvement categories. Classified advertising revenues decreased due to weakness in real estate, help-wanted and automotive advertising.

Internet advertising revenues included in the News Media Group increased 0.9% as more moderate growth in display advertising was partially offset by continued weakness in online recruitment advertising. To date in August, online advertising for the News Media Group is trending up in the low double digits as display advertising at NYTimes.com has improved.

Circulation revenues for the News Media Group decreased 0.5%. Revenues increased at The New York Times and Regional Media Groups, and decreased at the New England Media Group. In July 2008, The New York Times announced that home-delivery prices would increase an average of 4.5% upon the subscriber’s renewal date and for new subscribers. Effective August 18, the daily newsstand price of The Times increased from $1.25 to $1.50.

About Group

Advertising revenues at the About Group (which includes the Web sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com) rose 14.6% mainly due to growth in cost-per-click advertising.

Other Data

Internet Businesses: Total Internet revenues grew 2.6% and Internet advertising revenues increased 5.5% in July. Internet businesses include NYTimes.com, About.com, Boston.com and other Company Web sites. In total, Internet businesses accounted for 12.5% of total revenues in July versus 11.0% in July 2007.

In addition, The New York Times Company had the 11th largest presence on the Web, with 50.2 million unique visitors in the United States in July 2008 according to Nielsen Online, up approximately 12% from 44.7 million unique visitors in July 2007. Also according to Nielsen Online, NYTimes.com had 19.5 million unique visitors in July versus 14.1 million in July 2007, up about 38%, and was the No. 1 newspaper Web site in the United States, a position it has long held.

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

THE NEW YORK TIMES COMPANY
2008 TOTAL COMPANY REVENUES ^(a)
($ 000's)


	July					Year to Date
					%					%
	2008		2007		Change	2008		2007		Change
Advertising Revenues
News Media
National	$	55,676	$	63,694	-12.6	$	483,485	$	512,840	-5.7
Retail		28,539		32,906	-13.3		223,220		249,895	-10.7
Classified		31,007		44,336	-30.1		237,959		314,914	-24.4
Other Ad Revenue		4,718		5,222	-9.7		35,078		37,034	-5.3
Total News Media Group		119,939		146,157	-17.9		979,741		1,114,685	-12.1

About Group ^(b)		9,501		8,294	+14.6		62,415		53,149	+17.4

Total Ad Revenues from Continuing Operations		129,440		154,451	-16.2		1,042,156		1,167,833	-10.8

Circulation Revenues		84,044		84,463	-0.5		534,841		525,582	+1.8
Other Revenues ^(c)		22,433		23,408	-4.2		148,679		143,871	+3.3

Total Company Revenues from Continuing Operations	$	235,917	$	262,322	-10.1	$	1,725,677	$	1,837,286	-6.1

Discontinued Operations: Broadcast Media Group ^(d)		0		0	N/A		0		46,701	N/A

^(a) Numbers may not add due to rounding.

^(b) Includes the Web sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com.

^(c) Primarily includes revenues from wholesale delivery operations, commercial printing, news services/syndication, digital archives, direct mail advertising services and rental income.

^(d) On May 7, 2007, the Company sold the Broadcast Media Group, consisting of nine network-affiliated television stations, their related Web sites and the digital operating center, for approximately $575 million.

THE NEW YORK TIMES COMPANY
2008 ADVERTISING REVENUES^(a)
($ 000's)


	July					Year to Date
					%					%
	2008		2007		Change	2008		2007		Change
News Media Group
New York Times Media Group	$	71,179	$	84,068	-15.3	$	618,785	$	680,607	-9.1
New England Media Group		24,706		32,725	-24.5		191,237		230,301	-17.0
Regional Media Group		24,054		29,365	-18.1		169,719		203,776	-16.7

Total News Media Group		119,939		146,157	-17.9		979,741		1,114,685	-12.1

About Group ^(b)		9,501		8,294	+14.6		62,415		53,149	+17.4

Total Ad Revenues from Continuing Operations	$	129,440	$	154,451	-16.2	$	1,042,156	$	1,167,833	-10.8

Discontinued Operations: Broadcast Media Group ^(c)		0		0	N/A		0		45,745	N/A

^(a) Numbers may not add due to rounding.

^(b) Includes the Web sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com.

^(c) On May 7, 2007, the Company sold the Broadcast Media Group, consisting of nine network-affiliated television stations, their related Web sites and the digital operating center, for approximately $575 million.

THE NEW YORK TIMES COMPANY
2008 NEWS MEDIA GROUP AD REVENUE GROWTH
BY CLASSIFIED CATEGORY


	% Change	% Change
	July '08	YTD '08
	vs. July '07	vs. YTD '07

Help-Wanted	-40.9	-35.0
Real Estate	-32.1	-25.4
Automotive	-28.2	-20.9
Other	-6.5	-3.1
Total Classified	-30.1	-24.4