Clover® Crafted Small Batch Coffees debut
in three select U.S. cities, offering customers the chance to savor rare
and unique coffees brewed to perfection
Coffee lovers, Starbucks (Nasdaq:SBUX) will ignite your passion for
coffee and flavor with the arrival of Clover®
Crafted Small Batch Coffees. Starbucks today unveiled a new in-store
coffee experience in 10 Seattle locations that will soon expand to
include Boston and San Francisco markets in the coming months. The Clover®
brewing system is one of the most significant innovations in coffee
brewing since the introduction of the espresso machine. This experience
brings together Clover’s®
revolutionary brewing method with Starbucks ability to source small
batch coffees from all over the world and is a key initiative in
transforming the company.
“After acquiring the Coffee Equipment Company
in April 2008, we asked a small team of coffee buyers to find unique,
small lot coffees whose flavors are best highlighted using the Clover®
brewing system,” said Scott McMartin,
director, Coffee and Tea Education. “Drawing
on our many years of experience and our deep relationships, we had
access to some remarkable coffees. What we came up with is just the
beginning of what is to come.”
Through these small lot coffees, customers will be able to truly detect
how geography influences flavor. Using the Clover®
each cup of coffee is ground and brewed to order, maximizing the various
layers and flavor nuances. Though the menu will rotate monthly, this
September customers can experience:
-
Distinctive citrus juiciness of Costa Rica Agrivid
-
Herbal overtones of El Salvador Pacamara
-
Subtle cherry and currant notes of Tanzania Blackburn Estate and
-
A soft finish of Zambia Kasama
“We committed to our customers that we would
reinvent coffee and once they taste coffee brewed from the Clover®
we know they will want to come back for more,”
said Aimee Johnson, vice president, Starbucks Strategic Coffee
Initiatives. “We hope everyone will be
inspired to learn about where these coffees come from and the rich story
behind each selection. Tasting flavors from rare and exquisite
high-quality coffees is an experience that will continue to make
Starbucks a destination in the neighborhood for coffee lovers.”
The Clover® Crafted Small Batch Coffee menu
rotates monthly and is only offered at Starbucks locations equipped with
a Clover®. These coffees will be available
hot or iced in Tall (12 oz) and Grande (16 oz) sizes. Hand-scooped,
whole beans are also available for customers to purchase to enjoy at
home in a coffee press. Because the Starbucks®
Small Batch Coffees have limited availability they will only be in-store
while supplies last.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.
Starbucks Coffee Company
Sanja Gould, 206-318-7100
press@starbucks.com
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