American Express Announces Designer Zac Posen to Present Encore Show for Cardmembers on Final Day of Mercedes-Benz Fashion Week
Tuesday, August 26, 2008 9:58 AM
Symbols: AXP
(Source: Business Wire)trackingAmerican Express announced today a collaboration with famed designer Zac Posen to present a one-of-a-kind private runway show for American Express(R) Cardmembers at Mercedes-Benz Fashion Week. On Friday, September 12 at 9:30 PM in New York City, Cardmembers will have access to floor seats normally filled by the top names in fashion and entertainment and have the opportunity to experience the thrill of a live show under the tents at Bryant Park. As a part of American Express' continued support of designers and the fashion industry, proceeds from the sale of event tickets will contribute to the $500,000 American Express donation to the Council of Fashion Designers of America Vogue Fashion Fund which helps emerging American designers find continued success in the business of fashion.

"This event is truly an exciting opportunity for me to work with American Express and give their Cardmembers access to my work and inspirations in a special behind-the-scenes format," said designer Zac Posen. "The support from American Express has made a huge impact on the fashion industry, especially their partnership and financial support of the CFDA/Vogue Fashion Fund which has been integral in providing a platform for many budding designers."

Known for his strong feminine aesthetic and a favorite with fashion editors and celebrities alike, Zac Posen is one of the most sought-after designers in the fashion industry. Preceded by an exclusive reception held onsite in the Main Lobby of the tents at Bryant Park, the Cardmember-only show will feature Posen's entire runway presentation for his Spring 2009 Collection. Immediately following this closing event of the season, Posen will return to the spotlight to engage in a question and answer session and provide additional insight on his inspirations and creative process, making it a truly memorable night for all in attendance.

Invitations to the unforgettable event are now on sale at www.americanexpress.com/entertainment. Each invite costs $150, and gives guests access to the pre-show reception in the Main Lobby of the tents at Bryant Park, and general admission seating for the runway show and post-show Q&A with Posen. There is a limit of four invites per Cardmember account.

"Zac Posen is an inspiring designer who has been able to expertly combine design innovation with passionate determination to become a leader in the fashion industry," said Jessica Igoe, Director of Marketing and Sponsorships, American Express. "We are proud to provide our Cardmembers a unique opportunity into the insight behind his collection and experience the excitement of the runways in a whole new way."

About American Express

American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit http://www.americanexpress.com.

About Zac Posen

Zac Posen, headquartered in New York, is a global luxury apparel company which designs, markets, licenses and distributes women's clothing and accessories under the Zac Posen label. The Zac Posen designer collection and accessories are sold globally in select stores including Bergdorf Goodman, Saks, Neiman Marcus, Harvey Nichols, le Bon Marche, Vakko and specialty boutiques worldwide. Under the direction of Zac Posen, the company has experienced rapid growth over the past several years. Zac Posen presents four ready-to-wear collections per year and appeals to sophisticated, feminine, strong women of all ages. In addition to day wear, suiting, and evening wear, the Zac Posen luxury lifestyle also includes fur and handbag collections. In 2009 Posen will launch a Zac Posen fragrance, as well as timepieces. See www.zacposen.com

About CFDA/VOGUE Fashion Fund

The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers' needs and future goals. Since its inception in 2003, the program has granted nearly $1.3 million to twelve different design companies. www.cfda.com


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