"Whether the fit and finish, the engineering or the integration of unique technologies, each of these new series has different points of appeal," said Mitch Li, product manager for Walkman players in the Digital Imaging and Audio Division at Sony Electronics. "These new Walkman players satisfy the need of consumers who don't want to sacrifice sound quality for the digital music and MP3 experience."

S-Series Walkman Players

The top-end, format-friendly Walkman S-series broadens options for enjoying tunes from multiple sources, including many download stores and personal music collections. The supplied Content Transfer software even simplifies "drag and drop" transfer of non-DRM music, videos, podcasts and playlists from online music services to Walkman players. If you're migrating your personal collection of ripped tracks from another MP3 player, there's no need to re-rip all your tunes from your CDs.

Support for popular audio and video codecs is enhanced because the S-series Walkman devices play Windows Media Video (WMV) files with DRM, allowing you to enjoy rights-protected movies and video clips from other media collections.

Additionally, the S-series Walkman players are the first MP3 players with Sony's SensMe(TM) Channels function, which automatically creates channels that can align with a user's preferences. Based on Sony's SensMe Channels function, the S-series players analyze a user's music collection and suggest channels based on each song's speed, mood and rhythm. They create a choice of 11 themed channels from upbeat pop to emotional ballads.

In-Flight Noise Cancellation

Whether commuting, flying high or just listening to music at home, the new S-series Walkman players help diminish background noise while improving your overall listening experience. The top-end S-series Walkman players feature integrated active noise cancellation with supplied 13.5mm EX noise canceling headphones and an accessory cable that extends the noise canceling functionality of the device. On airplanes, travellers can -- for the first time -- connect the S-series player directly to a plane's audio video system with the included accessory cable and enjoy regular in-flight entertainment with the bonus of high-quality noise cancellation.

Just 7.5mm thin, the super-light S-series is the slimmest Walkman player in any of the new series.