Partnership Will Include World's Largest Multi-Sport Gaming Tournament, Offering Consumers Opportunity to Compete Against Each Other and Their Sports Heroes

BOSTON, Aug. 28 /PRNewswire-FirstCall/ -- Tiger Woods, one of today's greatest athletes, joined two of his partners -- and two of the world's best known brands -- Gillette [PG], the world's leading grooming brand, and EA SPORTS(TM), the world's leading sports interactive entertainment brand and a Label of Electronic Arts Inc. (Nasdaq: ERTS), on Wednesday to announce a global partnership that will create a variety of co-promotional marketing opportunities focused on similar male consumers. This will include joint online marketing efforts in more than 20 markets in North America, Latin America, Western Europe and Asia that will leverage the Xbox 360(R) LIVE and EA SPORTS in-game environments. Joining Tiger Woods for the announcement in New York City were Peter Clay, Vice President, Gillette Grooming, and Peter Moore, President, EA SPORTS.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080828/NYTH076 )

'Gillette and EA SPORTS represent the best in grooming and gaming, and this partnership is a natural extension of our ongoing efforts to engage guys through their competitive nature and their passions, including sports,' said Peter Clay. 'We'll be working together to reach consumers with unique programs such as the Gillette -- EA SPORTS Champions of Gaming, a global tournament that will offer gamers the opportunity to compete against the best in the world and then take on the Gillette Champions and other sports legends to see if they have what it takes to be the best.'

Gillette and EA SPORTS are leaders in industries favored by male consumers that have witnessed considerable growth in recent years. Both companies share the same strategic target -- guys 18-34 years old -- as well as a rich history of technological innovation, competition and connecting with guys through their passion for sports.

The Gillette -- EA SPORTS Champions of Gaming -- the world's largest multi-sport gaming tournament -- will officially launch in late October and provide gamers the opportunity to compete against others from around the world for the chance to be named a Global Champion of Gaming.