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Internet Sites Take the Gold With Performance and Availability
Averages of More Than 99 Percent
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Mobile Web Sites Capture Silver with Performance Averaging No Less
Than 96 Percent
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Sites Measured Included Sports-Focused Outlets, Major News Portals
and Worldwide Sponsors of the 2008 Olympics
Keynote Competitive Research, the industry analysis group of Keynote
(Nasdaq:KEYN), today announced the results of its analysis surrounding
the speed and reliability of Mobile and Internet sites central to the
Beijing 2008 Summer Olympic Games. While the Web sites monitored -
including 12 of the worldwide Olympics sponsors and 15 sites dedicated
to Olympics information and news – scored
nearly “perfect 10s,”
the five mobile news and sports sites faltered.
Among the Internet sites, US Track and Field was the gold medalist,
ranking first in performance and second in availability. In contrast,
the Reuters Olympics’ site was the
disappointment in these games; it encountered an almost 100 percent
slowdown beginning on August 16, while at the same time, the
availability of the site began to drop to almost 94 percent and hovered
around 96 percent until the closing ceremonies. During some of these
times, the site would have either been completely unavailable or
specific page elements (e.g. ads, images, etc.) would not have loaded.
“The Olympics is always one of the biggest,
most watched events on a global scale and the 2008 Beijing Games had a
record-breaking number of viewers,” said Shawn
White, director of external operations for Keynote. “The
world was not only turning to their television sets for the latest, but
leveraging the Web. It’s encouraging to see
that organizations took the appropriative steps before the games to
ensure their sites could provide an optimal experience to end users
eager to follow their favorite athlete or learn more about the latest
scandal.”
On the mobile Web side, the Olympics-devoted portals of NBC and Yahoo
experienced a few fouls, with the average availability of NBC at 95
percent and Yahoo at 92 percent. CNN’s main
portal took the gold with 97 percent availability, with ESPN and MSN
sharing silver with 96 percent availability.
“Mobile Web sites such as Yahoo’s
Olympic portal saw significant drops in availability once the games
began compared to measurements taken earlier in the month,”
said Nisheeth Mohan, mobile product manager at Keynote.