(Source: PRNewswire)NEW YORK, Sept. 2 /PRNewswire/ -- LittleMissMatched(TM), the groundbreaking company that began with the kooky idea to sell colorful missmatched socks in odd numbers, announced today it has enlisted Imerex, Inc., a full-service online marketing firm ( http://www.imerex.com/ ), to provide advanced online marketing strategies for its e-commerce site, http://www.littlemissmatched.com/ .

Imerex develops and manages strategic online marketing campaigns, created and executed with Internet user behavior at its core, for a variety of business-to-consumer, business-to-business and social networking clients. The Imerex closed-loop, iterative process integrates web site usability, search engine marketing, search engine optimization and conversion rate optimization to build brand equity and achieve a greater return on investment.

"Imerex's distinct approach to online marketing is in line with LittleMissMatched's creative spirit and unique business strategies. We are confident in their ability to identify exciting opportunities for the brand, which will in turn drive traffic and increase revenues," said Jonah Staw, co-founder and CEO of LittleMissMatched.

"We are very excited to partner with LittleMissMatched in helping grow its e-commerce business while also helping to build this unique lifestyle brand online," said George Stolpe, head of business development at Imerex. "LittleMissMatched is a fun, exciting and creative brand, ideally suited to the online environment. We are looking forward to increasing awareness, traffic and conversions to http://www.littlemissmatched.com/ , where the fans of the brand can go to a single destination for all things missmatching."

About LittleMissMatched(TM)

LittleMissMatched is the groundbreaking company that inspires creativity and individuality through their breadth of fashion, home and lifestyle products. The company launched in 2004 with a collection of mismatched socks sold in odd numbers to encourage girls of all ages to express themselves each and every day of the year. Their "nothing-matches-but-anything-goes" philosophy knocked people's socks off and sales jumped from $5 million to $25 million in just three years. Today, the LittleMissMatched product line includes everything from socks, winterwear and sleepwear to books, bedding and furniture for mismatched mavens of all ages. LittleMissMatched products range in retail price from $5 to $1,200 and are available at specialty boutiques and department stores nationwide including Macy's, FAO Schwarz, Bed, Bath & Beyond and J.C. Penney as well as online at http://www.littlemissmatched.com/ where additional information may be found.

About Imerex, Inc.

Imerex, Inc., a leading full-service Internet marketing firm, creates and manages strategic online marketing programs for a variety of business-to-consumer, business-to-business and social media clients. Its closed-loop, iterative process integrates web site usability, search engine marketing, search engine optimization and conversion rate optimization to build brand equity and achieve a greater return on investment. Imerex clients can increase e-commerce conversion rates, gain more qualified online leads, and launch and expand social networking platforms to grow and monetize their sites. For more information, please visit http://www.imerex.com/

Imerex, Inc.

CONTACT: Jessica Varon, LittleMissMatched, +1-212-229-1400, x122,Jessica@littlemissmatched.com; George Stolpe, Imerex, Inc., +1-941-953-9449,x215, Gstolpe@imerex.com

Web site: http://www.imerex.com/http://www.littlemissmatched.com/