(Source: Business Wire)
Research and Markets (http://www.researchandmarkets.com/research/c29797/crossselling_in_r) has announced the addition of the "Cross-Selling in Retail Banking: Meeting the Revenue Growth Challenge" report to their offering.
An informed and candid assessment of the challenges and opportunities inherent in cross-selling as a driver of revenue growth.
Get the answers to these key questions:
-- What are the cross-sell strategies that currently work best?
-- Which critical success factors are at the core of 'best-in-class' cross-sell strategies?
-- How do you avoid, or minimise 'channel conflict'?
-- What's the best approach to motivating and rewarding sales staff?
-- What lessons can usefully be learned from other banks' recent experiences?
-- Why are some commercial banks so much better at cross-selling than others?
Who should read?
Heads of Retail Banking and Marketing Managers who want to understand industry best practice and the lessons they can derive for their own business from others' recent experiences - both good and bad - so they can make a realistic assessment of their own prospects for cross-selling success.
Management Consultants who need to know what lessons from others' experiences they can take to their own banking sector clientele, who want a source of comparative data they can use in their own work and who want to ensure they are up-to-speed with industry best practice.
Banking Sector Equity Analysts who need hard data and rigorous analysis that they can use to arrive at a more realistic assessment of real, ongoing growth in earnings per share, be it across the banking sector as a whole or for individual banking stocks.
Business School Academics and MBA students who are looking for a reliable source of information on current banking sector practice in the area of cross-selling, including hard data.
Plus, anyone else in retail banking and financial services who wants to know more about the opportunities, challenges and possible pitfalls of cross-selling as a core strategy for growth.
Meeting the Revenue Growth Challenge
At its core is a series of in-depth interviews, conducted in early 2006, with some 20 leading retail banks in the US, Europe and Asia as well as specialist consultants and other experts in the retail banking sector. It also applies a rigorous research methodology to the evaluation of recent cross-selling initiatives by a number of leading commercial banks, and several independent studies on crossselling strategy commissioned by market participants and consulting firms. From this primary material, the author identifies and develops 12 contemporary case studies of successful cross-selling that illustrate a variety of strategies.
Profit from 12 detailed and up-to-date case studies: - Banco Popular Espanol - Bankinter - HDFC Bank - ING Direct - KBC - Millennium BCP - Shinsei Bank - Societe Generale - Svenska Handelsbanken - UniCredit - Wachovia - Wells Fargo & Co Plus 27 one-on-one interviews (with leading banking practitioners and industry experts): Key Topics Covered: - INTRODUCTION - PRODUCTS - CLIENTS - ALTERNATIVE CROSS-SELLING MODELS - THE FINDINGS OF INDEPENDENT CROSS-SELLING RESEARCH - BARRIERS TO SUCCESSFUL CROSS-SELLING - CASE STUDIES - FINDINGS AND CONCLUSIONS FROM RESEARCH - OUTLOOK FOR THE FUTURE Companies Mentioned: - Alliance & Leicester - Banco Popular Espanol - Bankinter - Citigroup - HSBC - ING Direct - Lloyds TSB - KBC - Millenium BCP - Nordea - Societe Generale - Sun Trust - Shinsei Bank - Svenska Handelsbanken - HDFC Bank - Swedbank - UniCredit - Wachovia - Wells Fargo - Consultants: - Accenture - AT Kearney - Capco - Deloitte - Ernst & Young - McKinsey & Co - Mercer Oliver Wyman - Novantas
For more information visit http://www.researchandmarkets.com/research/c29797/crossselling_in_r
