DOLLAR(R) and Thrifty Car Rental Launch Daily Dividends
Wednesday, September 03, 2008 7:01 AM
Symbols: DTG

Travel Agents Rewarded with Points Toward AmEx Gift Cards

TULSA, Okla., Sept. 3 /PRNewswire-FirstCall/ -- Dollar Rent A Car and Thrifty Car Rental, subsidiaries of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), are joining forces to launch a new travel agent loyalty program that will give travel agents the power to earn cash with every rental at DOLLAR(R) or Thrifty.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020412/DTGLOGO)

Daily Dividends -- the new combined program for both brands -- is available free of charge and will reward travel agents based upon the length of car rental booked with DOLLAR or Thrifty. Once agents have earned 25 points (1 point = $1), they will receive a personalized American Express branded reward card that can be used anywhere the American Express card is accepted. The card may be used for dining, entertainment, gifts... whatever the agent desires.

'Daily Dividends is all about magnifying travel agents' ability to earn rewards quickly for reservations they make with DOLLAR or Thrifty Car Rental,' said Greg Billingsley, Director, Consortia Development and Travel Industry Sales. 'By putting the power of both brands into a single program, travel agents can accumulate points faster than ever before. It's our way of saying 'thank you' to our friends in the travel agency community.'

    Here's how Daily Dividends works.  Qualifying travel agents will earn:
    --  3-4 day rentals = 1 point
    --  5-6 day rentals = 2 points
    --  7+ day rentals = 5 points

One point is equivalent to $1 of purchasing power. Points are converted into dollars and will be added to the card balance on a daily basis, with points accrued upon the completion of qualifying rentals of three days or more.

Once the card is earned, DOLLAR and Thrifty will provide instant gratification with this great re-loadable AmEx reward card that grows daily with every completed rental.

How to Enroll

Enrollment in the program is easy -- and it's free. Agents are asked to visit http://www.travelagent.dollar.com or http://www.agent.thrifty.com and click on the 'Daily Dividends' link to enroll by answering a few brief questions. (Agents currently enrolled in Dollar Dividends have been automatically enrolled in the new program). Once they have completed the enrollment process, agents will receive a personal identification number (PID).


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