Travel Agents Rewarded with Points Toward AmEx Gift Cards
TULSA, Okla., Sept. 3 /PRNewswire-FirstCall/ -- Dollar Rent A Car and
Thrifty Car Rental, subsidiaries of Dollar Thrifty Automotive Group, Inc.
(NYSE: DTG), are joining forces to launch a new travel agent loyalty program
that will give travel agents the power to earn cash with every rental at
DOLLAR(R) or Thrifty.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020412/DTGLOGO)
Daily Dividends -- the new combined program for both brands -- is
available free of charge and will reward travel agents based upon the length
of car rental booked with DOLLAR or Thrifty. Once agents have earned 25
points (1 point = $1), they will receive a personalized American Express
branded reward card that can be used anywhere the American Express card is
accepted. The card may be used for dining, entertainment, gifts... whatever
the agent desires.
'Daily Dividends is all about magnifying travel agents' ability to earn
rewards quickly for reservations they make with DOLLAR or Thrifty Car Rental,'
said Greg Billingsley, Director, Consortia Development and Travel Industry
Sales. 'By putting the power of both brands into a single program, travel
agents can accumulate points faster than ever before. It's our way of saying
'thank you' to our friends in the travel agency community.'
Here's how Daily Dividends works. Qualifying travel agents will earn:
-- 3-4 day rentals = 1 point
-- 5-6 day rentals = 2 points
-- 7+ day rentals = 5 points
One point is equivalent to $1 of purchasing power. Points are converted
into dollars and will be added to the card balance on a daily basis, with
points accrued upon the completion of qualifying rentals of three days or
more.
Once the card is earned, DOLLAR and Thrifty will provide instant
gratification with this great re-loadable AmEx reward card that grows daily
with every completed rental.
How to Enroll
Enrollment in the program is easy -- and it's free. Agents are asked to
visit http://www.travelagent.dollar.com or http://www.agent.thrifty.com and
click on the 'Daily Dividends' link to enroll by answering a few brief
questions. (Agents currently enrolled in Dollar Dividends have been
automatically enrolled in the new program). Once they have completed the
enrollment process, agents will receive a personal identification number
(PID).