HP Wins Walmart Design Challenge With Innovative Notebook Packaging
Wednesday, September 03, 2008 10:01 AM
Symbols: HPQ, WMT

BENTONVILLE, Ark., Sept. 3 /PRNewswire-FirstCall/ -- Walmart today named HP the winner of its Home Entertainment Design Challenge, singling out the technology company for further reducing the environmental impact of personal computers. The HP Pavilion dv6929 Entertainment Notebook (http://www.hp.com/go/walmartchallenge) features an innovative design that reduces product packaging by 97 percent, conserving fuel and reducing CO2 emissions by removing the equivalent of one out of every four trucks previously needed to deliver the notebooks to Walmart stores and Sam's Club locations around the country.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080903/LAW081-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20080903/LAW081-b)

In accordance with its long-standing Design for the Environment strategy (http://www.hp.com/go/environment), HP radically redesigned the packaging of the HP Pavilion dv6929 by replacing conventional protective shipping materials and boxes with the HP Protect Messenger Bag, a stylish and protective accessory with fabric made from 100 percent recycled materials. This allows for a dramatic reduction in overall packaging content and size while delivering equal, if not better, product protection when compared to conventional packaging.

Now exclusively available in nearly 1,700 Walmart stores and 594 Sam's Club locations across the U.S. for $798*, the winning HP notebook will be displayed on shelves wearing only the HP Protect Messenger Bag. Customers who purchase the HP notebook will leave the store with the computer and its accessories cushioned safely in the notebook bag. This makes it easier for consumers to make a more environmentally responsible choice by removing the burden of disposing of the cardboard, foam or plastic typically found in consumer electronics packaging.

Consumers who purchase the HP Pavilion dv6929 from Walmart stores and Sam's Club locations can take advantage of free recycling of their old PC, and also benefit from the variety of energy-efficient features that qualify the notebook for the ENERGY STAR(R) rating and Silver registration in the Electronic Products Environmental Assessment Tool (EPEAT(TM)).

Like most HP products, the HP Pavilion dv6929 is also transported exclusively by U.S. Environmental Protection Agency-certified SmartWay surface transport carriers to Walmart stores.


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