Microsoft announces new, low prices for Xbox 360.
REDMOND, Wash., Sept. 3 /PRNewswire-FirstCall/ -- Imagine if friends and
families had the ability to instantly watch movies from Netflix, live out
their musical fantasies through 'Rock Band 2' (Harmonix/MTV Games) and 'Lips'
(iNiS Corp./Microsoft Game Studios), star in their own Hollywood classics with
'You're in the Movies,' or have the power to never miss the latest episode of
'Heroes' -- all from one device, starting at $199(1). That device is Xbox 360,
and Microsoft Corp. today announced it will offer the gaming and entertainment
console, which offers the leading Xbox LIVE service, at a new low price in the
United States. Beginning Sept. 5, Xbox 360 Arcade will retail for the
estimated retail price of $199.99, the Xbox 360 console for $299.99 and Xbox
360 Elite for $399.99.
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'We are thrilled to be the first next-generation console on the market to
reach $199, a price that invites everyone to enjoy Xbox 360,' said Don
Mattrick, senior vice president of the Interactive Entertainment Business at
Microsoft. 'Xbox 360 delivers amazing performance at an extraordinary value
with the leading online service and best lineup of games, downloadable movies
and TV shows available from a console. The majority of consumers make the
decision to buy consoles once the price falls to this mark, making this an
important milestone for consumers and the industry.'
History shows that more than 75 percent of all console sales happen after
the price falls below the $200 mark. For millions of consumers who have been
waiting for the perfect time to buy an Xbox 360 console, their moment has
finally arrived. At $199, Xbox 360 is the most affordable next-generation
console on the market, offering something for everyone with the most dynamic,
interactive entertainment experiences available.
Xbox 360 Arcade plus a 12-month Xbox LIVE Gold Membership and a Netflix
subscription costs $100 less than 12 months of digital cable. Xbox 360 invites
everyone into a limitless world where the best games, movies and TV shows can
be enjoyed live side-by-side with your personal pictures and music library.
No matter what kind of game makes your heart race, Xbox 360 has something
for everyone.
