Shimmering Chocolate Gems Make A Colorful and Sophisticated Entrance into the Premium Chocolate Category

HACKETTSTOWN, N.J., Sept. 7 /PRNewswire/ -- Mars Snackfood US celebrated today the national launch of M&M'S(R) Premiums -- a new collection of shimmering chocolate gems available in five sophisticated varieties: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha. The smooth, rich, melt-in-your-mouth chocolates made their formal debut as a premium chocolate with a unique fashion event during Mercedes-Benz Fashion Week, hosted by megastars Eva Longoria Parker and the sassy Ms. Green. M&M'S(R) Premiums are a colorful new way to experience premium chocolate -- as a treat for yourself or to be shared with friends.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080907/AQSU501)

Bryant Park in midtown Manhattan served as the ultimate style platform for Longoria Parker and Ms. Green to introduce new M&M'S(R) Premiums to the fashionable crowd with a colorful launch event. Models showcased the upscale M&M'S(R) while dressed in vibrantly colored gowns inspired by the rich jewel-tones of the new product. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs.

Roland specifically selected Longoria Parker's premium gown for the event, which will be auctioned via 'Clothes Off Our Back' to benefit children's charities.

'We are thrilled to celebrate the launch of M&M'S(R) Premiums with such a chic, revered style backdrop as Mercedes-Benz Fashion Week,' said Michele Kessler, vice president, marketing, Mars Snackfood US. 'The opportunity for the brand to partner with a star the caliber of Eva Longoria Parker emphasizes the fashionable, sophistication of the product. We are certain our new 'gems' will add a splash of style and fun to the premium chocolate category.'

Glamorously Delicious

M&M'S(R) Premiums are rich with layers of flavor, and these 'dressed up' chocolate candies taste as good as they look. 'M&M'S(R) Premiums offer a little bit of luxury with each tantalizing bite,' said Longoria Parker.