Former Univision Sales Veteran Joins .FOX Networks to Lead Sales Efforts in the U.S. Hispanic Market

.FOX Networks, the leading international ad network operated by Fox International Channels, today announced the appointment of Daija Arias as online regional ad sales director for the New England and central U.S. territories. Arias brings more than 20 years’ experience in advertising sales to her position at .FOX Networks and is an expert in the U.S. Hispanic (USH) market. In her new role at .FOX Networks, Arias will provide strategic direction for the .FOX sales team and lead media sales efforts.

“Daija’s unique background and wealth of experience will offer valuable insight to our rapidly expanding ad network,” said Hector Costa, senior vice president, managing director, .FOX Networks. “We have no doubt that her expertise within the USH market will open the door for advertisers to explore and understand the significant value .FOX brings to the table leveraging our vast network and knowledge to increase reach and distribution.”

Prior to .FOX Networks, Arias held the position of vice president marketing and new business development at Univision Television Network. During her tenure Arias was instrumental for the network in gaining advertisers first-time embrace of the rapidly emerging U.S. Hispanic audience. While at Univision Arias also developed and executed key sales and marketing strategies which generated record-breaking sales and strong annual new business growth.

In addition, Arias also served as director of advertising sales for USA Network in Latin America at Vivendi Universal and has worked at several Spanish-language television networks including Telemundo and Gems International.

“.FOX Networks is a pioneer in the international advertising industry, and I am thrilled to be joining the team,” said Arias. “It is exciting for me to focus my efforts again on the USH market and offer clients the most exciting, innovative and largest online platform available in Spanish that allows .FOX to always be at the forefront of this constantly growing marketplace.”

Arias will be based out of .FOX Network’s New York office and report directly to Online Ad Sales Director, Rafael Hernandez.

Notes to Editors:

About .FOX Networks:

.FOX Networks, a unit of Fox International Channels, provides online display and online video products to international branding and performance advertisers through its 18 offices around the world. For more information, go to www.foxnetworks.com and www.worthnet.net

About Fox International Channels:

Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation (NWS, NWS.A). FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 120 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 268 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.

For .FOX Networks
Europe, Asia:
Emma Murphy, emma.murphy@bskyb.com
or
US: Bret Ingraham, 323-933-3399
bingraham@mprm.com
or
Latin America: Guadalupe Lucero, Guadalupe.lucero@fox.com