MySpace and the Warner Bros. Television Group Team up for Launch of "Sorority Forever," a New, Original Series from McG and the Producers of the Hit Internet Program "Prom Queen"
Monday, September 08, 2008 12:03 AM
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Series to Be Available Exclusively on TheWB.com and MySpaceTV for 24 Hours

Multiple MySpaceTV Branded Channels Also Launching for Major Properties The O.C., Smallville, One Tree Hill, Veronica Mars, Gilmore Girls, Jack & Bobby and Wonder Woman, Among Others

MySpace, the world’s premiere social network, and TheWB.com, today announced a content partnership to bring the new original digital series “Sorority Forever” – created by director/producer McG (“Terminator Salvation,” “The O.C.,” “Charlie’s Angels,” “We Are Marshall”) and the producers of the hit Internet series “Prom Queen” – from TheWB.com (www.thewb.com) to MySpaceTV (http://www.myspacetv.com).

“Sorority Forever” will be hosted on its own custom hub on MySpaceTV (http://www.myspace.com/sororityforever), with episodes of the series premiering at 9:00 a.m. PDT every day beginning on September 8, concurrent with its launch on TheWB.com, the Warner Bros. Television Group’s new ad-supported, premium, video-on-demand, and personalized network. Original episodes of “Sorority Forever” will appear exclusively on TheWB.com and MySpaceTV for 24 hours and then will become available through TheWB.com’s additional broadband distribution partners. Five new episodes per week (one new episode each weekday) will be available to view on MySpaceTV, in addition to character profiles and other interactive features.

“TheWB.com is a great fit for the MySpace audience, and we couldn’t be happier to be launching the original series ‘Sorority Forever’ on MySpaceTV at the same time it debuts on TheWB.com,” said Brent Poer GM of TheWB.com. “Packed with compelling characters, mysterious storytelling, hip fashion and cool music, ‘Sorority Forever’ is ready-made for the MySpaceTV audience, and we look forward to their users sharing the ‘Sorority Forever’ experience with their friends through the extensive interactive features found at the ‘Sorority Forever’ hub.”

“MySpaceTV is the perfect partner for ‘Sorority Forever’ because the combination of this top quality production and our custom, interactive ‘Sorority Forever’ hub fully showcases the content this demographic is watching with the technology they are using,” said Jason Kirk, VP of MySpaceTV. “We’re also excited to offer the MySpace community episodes from the Warner Bros. television collection in a way that provides an entertaining and compelling experience for our users.


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