Series to Be Available Exclusively on TheWB.com and MySpaceTV for 24
Hours
Multiple MySpaceTV Branded Channels Also Launching for Major
Properties The O.C., Smallville, One Tree Hill, Veronica Mars, Gilmore
Girls, Jack & Bobby and Wonder Woman, Among Others
MySpace, the world’s premiere social network,
and TheWB.com, today announced a content partnership to bring the new
original digital series “Sorority Forever”
– created by director/producer McG (“Terminator
Salvation,” “The
O.C.,” “Charlie’s
Angels,” “We Are
Marshall”) and the producers of the hit
Internet series “Prom Queen”
– from TheWB.com (www.thewb.com)
to MySpaceTV (http://www.myspacetv.com).
“Sorority Forever”
will be hosted on its own custom hub on MySpaceTV (http://www.myspace.com/sororityforever),
with episodes of the series premiering at 9:00 a.m. PDT every day
beginning on September 8, concurrent with its launch on TheWB.com, the
Warner Bros. Television Group’s new
ad-supported, premium, video-on-demand, and personalized network.
Original episodes of “Sorority Forever”
will appear exclusively on TheWB.com and MySpaceTV for 24 hours and then
will become available through TheWB.com’s
additional broadband distribution partners. Five new episodes per week
(one new episode each weekday) will be available to view on MySpaceTV,
in addition to character profiles and other interactive features.
“TheWB.com is a great fit for the MySpace
audience, and we couldn’t be happier to be
launching the original series ‘Sorority
Forever’ on MySpaceTV at the same time it
debuts on TheWB.com,” said Brent Poer GM of
TheWB.com. “Packed with compelling
characters, mysterious storytelling, hip fashion and cool music, ‘Sorority
Forever’ is ready-made for the MySpaceTV
audience, and we look forward to their users sharing the ‘Sorority
Forever’ experience with their friends
through the extensive interactive features found at the ‘Sorority
Forever’ hub.”
“MySpaceTV is the perfect partner for ‘Sorority
Forever’ because the combination of this top
quality production and our custom, interactive ‘Sorority
Forever’ hub fully showcases the content this
demographic is watching with the technology they are using,”
said Jason Kirk, VP of MySpaceTV. “We’re
also excited to offer the MySpace community episodes from the Warner
Bros. television collection in a way that provides an entertaining and
compelling experience for our users.