AT&T Inc. (NYSE:T) and Yahoo! Inc. (NASDAQ:YHOO) announced that
beginning today Yahoo! oneSearchTM powers
mobile Internet searches made through AT&T’s
on-deck MEdia Net portal. AT&T is the first U.S. carrier to integrate
Yahoo!'s innovative mobile search service directly into their portal.
This announcement builds on the expanded strategic alliance the
companies announced earlier this year.
Yahoo! oneSearch will provide customers who search AT&T MEdia Net with
access to news, financial information, weather conditions, Flickr™
photos and Web images, as well as Web and mobile web sites. Yahoo!
oneSearch will also display relevant ringtones, wallpaper, games and
other content available in the AT&T MEdia Mall within search results,
eliminating the need for customers to search within a separate window
for downloadable content. AT&T’s
YELLOWPAGES.COM will provide local search information to customers as
part of the agreement.
Yahoo! oneSearch is designed for the needs of mobile user, intuitively
returning results grouped around the user’s
query intent. For instance, when users search for a sports team, Yahoo!
returns the latest scores, schedules, team profiles, roster, news,
images and a link to the team’s Web site.
Alternatively, if a user searches for a movie, Yahoo! returns show times
at local theatres, reviews, news articles and information on the cast.
Consumers no longer need to surf through a sea of links to find the
information they want while on-the-go. Yahoo! oneSearch delivers
relevant information on any topic.
Also beginning today, Yahoo! will provide mobile-sponsored search
advertising within mobile search results conducted through the AT&T
MEdia Net portal.
“Our customers want mobile search to be
convenient and intuitive, and Yahoo! oneSearch is an important step for
us in delivering that level of experience to them,”
said Michael Bowling, vice president—Converged
Services, AT&T.
"With Yahoo! oneSearch, we created an award-winning mobile-first search
experience capable of delivering relevant answers to mobile users
on-the-go. With over 60 partnerships with leading mobile operators
around the globe, we are a leader in mobile search and are incredibly
excited to bring Yahoo! oneSearch to more and more users every day,”
said Bruce Stewart, vice president and general manager, Connected Life
Americas, Yahoo! Inc.
