Debut Anticipates 30 Percent Revenue Growth in the Market Through Its
New Local Marketing Agreement with Vicksburg, Miss. Radio Station
Debut Broadcasting
Corporation, Inc.™ (OTCBB: DBTB), a media
and entertainment company, has added a third radio station to the
Vicksburg cell of its Super-Regional Cluster™
of Mississippi Delta radio stations, teaming with ESPN Radio to build a
24/7 sports talk format localized to the listening area.
Debut Broadcasting has entered into a local marketing agreement (LMA)
with Grace Media International for WQBC-AM in Vicksburg, Miss. Debut has
decided to take the formerly Christian format station and transform it
into a 24/7 sports talk radio station through Debut’s
new agreement with ESPN Radio.
According to Debut executives, WQBC-AM began "stunting" university fight
songs, pop sports songs, etc., starting at 12 a.m. on Monday, Sept. 1,
and ESPN Radio was scheduled to take over the airwaves at the end of
last week. The station will add the sports talk format from ESPN Radio
to the same market of the company’s existing
two FM stations, River 101.1 (WBBV-FM) and K-Hits 104.5 (KLSM-FM).
“The additional Vicksburg radio station
supports our Super-Regional Cluster™ strategy
in the Mississippi Delta, where we can apply our proven advertising and
managerial model to a new set of stations,”
said Steven Ludwig, CEO of Debut Broadcasting. “Similar
to what Debut accomplished in Greenville, Miss., our model helps reduce
the operational costs of our stations, while at the same time creating
additional revenue generating opportunities through creative
advertising, both online and on air.”
The company expects the addition of the new ESPN Radio 1420 to increase
revenues by 30 percent or more within six months, increasing overall
contribution margins and cash flow in the Miss. Super-Regional Cluster
at a greater proportion.
“Since our company expanded into Vicksburg as
the next step in construction of our Super-Regional Cluster in Miss.,
the need for a sports station has been obvious,”
said Steven Ludwig, CEO of Debut Broadcasting. “As
we’ve worked with the staff, researched
audiences, and discussed the needs of our advertising customers it’s
been a high priority for us to figure out how to add sports into our
mix. ESPN Radio 1420 is easily a perfect fit to provide the audience
with all the most up to date information from the sports world.”
Debut Broadcasting now operates a total of eight radio stations in the
southeastern United States.
