LOS ANGELES, CA, Sept. 8 /CNW/ - IMAX Corporation (NASDAQ:IMAX; TSX:IMX)
and DreamWorks Animation SKG, Inc. (NYSE:DWA) today announced that the IMAX
release of Madagascar: Escape 2 Africa has been extended to include the
Thanksgiving holiday, and will now run into December. Madagascar: Escape 2
Africa will be digitally re-mastered into the unparalleled image and sound
quality of The IMAX Experience(R) and play for a full run in IMAX(R) theatres,
including select new IMAX(R) Digital theatres, which began rolling out this
summer.
"Madagascar was a huge hit with moviegoers, and we are pleased to extend
the run time of this highly anticipated sequel in IMAX theatres into the
Thanksgiving and holiday season," added Greg Foster, Chairman and President of
IMAX Filmed Entertainment. "DreamWorks Animation is a great studio partner for
IMAX, and we look forward to releasing the second film in our five-film
agreement in November."
Madagascar: Escape 2 Africa joins four other DreamWorks Animation movies
previously announced and slated for release in the IMAX format, including Kung
Fu Panda, which was released on June 6, 2008, as well as the studio's first
three 3D titles, Monsters vs. Aliens (March 2009), How to Train Your Dragon
(March 2010), and Shrek Goes Fourth (May 2010).
In Madagascar: Escape 2 Africa, all of the loveable characters are back -
Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, King
Julien, Maurice and the penguins. Left marooned on the distant shores of
Madagascar, the New Yorkers have hatched a plan so crazy it just might work.
With military precision, the penguins have repaired an old crashed plane -
sort of. Once aloft, this unlikely crew stays airborne just enough to make it
to the wildest place of all - the vast plains of Africa itself. Ben Stiller,
Chris Rock, David Schwimmer, Jada Pinkett Smith, Sacha Baron Cohen, Cedric The
Entertainer and Andy Richter all return to their original roles. The film is
produced by Mireille Soria and Mark Swift and co-directed by Eric Darnell and
Tom McGrath.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is
the Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience.