Kids' Meal Choices Program Continues to Gain Popularity
DUBLIN, Ohio, Aug. 27 /PRNewswire-FirstCall/ -- Wendy's is introducing
low-fat, Nestle Nesquik milk in its 5,900 U.S. restaurants, along with the
'Squeezerz' -- low-fat, strawberry yogurt in a kid-friendly, squeezable tube.
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(Logo: http://www.newscom.com/cgi-bin/prnh/20080128/CLM110 )
'Nesquik has long been a family favorite,' said Bob Holtcamp, Wendy's
senior vice president of marketing. 'We believe the introduction of Nesquik
will be a real plus and will encourage even more milk consumption by our
younger customers. That's a good thing.'
North America's leading brand of flavored milk, Nesquik, is fortified with
vitamins A and D as well as with additional calcium. Each serving of Nesquik
provides 40 percent of the Daily Value of calcium.
The low-fat Squeezerz is made with all natural flavors and contains no
high fructose corn syrup. The Squeezerz replaces a yogurt option that Wendy's
has offered for several years in a cup.
Wendy's pioneered its Kids' Meal Choices program in 2005 and it remains a
popular option today. When ordering a Kids' Meal for their children, parents
can substitute mandarin oranges or yogurt for French fries at no extra charge.
They can also select milk instead of a soft drink at no extra charge. Almost
one third of Wendy's Kids' Meal orders now include one of these substitutions,
and use of this option continues to increase.
As part of a continuing effort to help families make informed choices
about the food they eat, the Company also maintains a 'Mom RD' section on
www.wendys.com . This site provides tips on nutrition and healthy eating from
registered dietitians, who are also young mothers.
'Milk has been offered on Wendy's menu for many years, and the Company
currently sells about 40 million bottles per year,' said Wendy's Registered
Dietitian Patty Wynkoop. 'Wendy's has been offering 2% fat white and 1% fat
chocolate milk, but, with the move to Nesquik, both choices will now contain
only 1%.'
'We're very excited that Wendy's has selected Nestle Nesquik as part of
their nutritious children's menu,' said Cathy Dean, brand manager, Nestle
Nesquik. 'This is the first time that we've created a fortified white milk
product and we're pleased to debut it at Wendy's alongside our ever-popular
chocolate flavored milk. The Nesquik name and the image of the Bunny resonate
well with kids. Kids will think they're getting an extra treat while parents
will know that their children are getting a nutritious beverage with their
meal.'
The USDA's MyPyramid recommends two glasses of milk daily (16 ounces
total) for one to three year-olds; three glasses (24 ounces total) for four to
eight year-olds; and four glasses (32 ounces total) for children nine years
old and up.
Currently, less than half of children ages 2-8 and only about one-quarter
9-19 meet the recommended dairy food intake.*
Dave Thomas Foundation for Adoption
Nestle will provide a donation to the Dave Thomas Foundation for Adoption,
and the non-profit organization's logo will be featured on the new milk
containers to encourage foster-care adoption. Created in 1992, the Foundation
works to help the 140,000 foster care children in North America who are
eligible for adoption find permanent, loving homes.
Wendy's International, Inc. overview
Wendy's International, Inc. (NYSE: WEN) is one of the world's largest and
most successful restaurant operating and franchising companies. More
information about the Company is available at www.wendys-invest.com .
* The National Health and Nutrition Examination Survey, 2002
The Wendy's name, Squeezerz, Wendy's Kids' Meal and Mom RD are trademarks
of Oldemark LLC and are licensed to Wendy's International, Inc. Nestle and
Nestle Nesquik are registered trademarks of Societe Des Produits Nestle S.A.,
Vevey, Switzerland.
SOURCE Wendy's International, Inc.
