Limited Edition 25^th Anniversary Cabbage Patch Kids^® Make Their Worldwide Debut This Fall

Twenty-five years ago, millions of consumers stood in endless lines and went to unthinkable lengths to obtain unique-looking dolls called Cabbage Patch Kids^®. Since then, the ‘Kids^™ have become part of American culture, and today, fans will celebrate the legacy of this iconic brand with coast-to-coast festivities and the re-release of the original 1983 ‘Kids.

Now available at retailers around the world, the Limited Edition 25^th Anniversary Cabbage Patch Kids^® by Play Along^®, a division of JAKKS Pacific, Inc. (Nasdaq: JAKK), are exact replicas of the original ‘Kids that caused the unprecedented frenzy twenty-five years ago. They are returning to store shelves for the first time since the early ‘80s with the same sweet faces, beautiful clothing and adorable names for fans to fall in love with all over again. The ‘Kids resurgence is sure to bring a swell of nostalgic emotions and memories, which can be shared with other Cabbage Patch Kids fans at a special interactive online Memory Wall – www.cabbagepatchkids25.com.

The celebration starts today with a 25^th birthday celebration at Toys“R”Us Times Square, The World’s Greatest Toy Store. Partygoers can relive their favorite memories of the ‘Kids and have the opportunity to meet Xavier Roberts, the artist who created the Cabbage Patch Kids. Fans, including iVillage Chief Toy Officer Elizabeth Werner and celebrity chef Duff Goldman from Food Network’s Ace of Cakes, will be on hand for the celebration. Goldman even created a one-of-a-kind birthday cake just for the occasion. Celebration Foods^® is also joining the party and will be serving delicious, creamy Carvel^® ice cream, while supplies last. Additional information can be found at www.ToysrusTimesSquare.com.

Also today, Cabbage Patch Kids fans in the Minneapolis area can join Babytalk magazine and Mall of America^® to celebrate the ‘Kids’ 25^th Anniversary at World’s Biggest Playgroup – a day of free fun-filled activities, fabulous giveaways and live entertainment. Additional information can be found at www.WorldsBiggestPlaygroup.com and www.MallofAmerica.com.

The fun doesn’t end there! On September 20, the entire town of Cleveland, Ga., birthplace of the Cabbage Patch Kids, will turn out for the 30^th anniversary of BabyLand General^® Hospital, home of the Cabbage Patch Kids.