Solution Helps Online Businesses Facing Security Threats, Abandoned Transactions, and Growing Influence of Social Networks
LAS VEGAS, NV -- (Marketwire) -- 09/16/08 -- Shop.org Conference, Booth #212 -- Facing
online security threats, abandoned transactions and the emerging influence
of social networks, businesses looking to boost confidence and trust among
consumers now have a new solution that helps them protect users while
offering a way to monitor and improve their reputations.
Available today, the bundled solution combines Secure Sockets Layer (SSL)
Certificates from VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of
Internet infrastructure services for the networked world, with customer
feedback capabilities from RatePoint, Inc., a market leader for online
reputation management and customer feedback platforms for businesses.
The combination of these two value-added solutions helps build trust for
online businesses. The VeriSign Secured® Seal, the most trusted mark on
the Internet, and EV SSL Certificates provide highly visible cues that the
business is who it says it is. VeriSign secures more than 1 million Web
servers worldwide with SSL encryption and rigorous authentication, while
RatePoint allows customers to rate their overall satisfaction with an
online business and its offerings. As a result, online businesses not only
can secure their sites, they can also leverage the combination of VeriSign
SSL and RatePoint reputation management to help reduce abandoned
transaction rates and boost consumer confidence.
"As an online retailer, security and customer satisfaction are two key
drivers to attract customers and grow our relationships with them; it's all
about trust," said Chris Letendre, president of BuyMMOAccounts.com, a leading
retailer of World of Warcraft® accounts. "With VeriSign EV SSL
Certificates and RatePoint, I can easily demonstrate my customer focus."
"For many enterprises, the influence of Internet social media has resulted
in a crisis of confidence in their ability to manage opinions about their
brand and business," said Toby Bell, Gartner research vice president.
"Coupled with the constant increase of online fraud and phishing scams,
organizations have a great deal to lose if they do not become more adept at
enterprise Internet reputation management. For these reasons, reputation
management and security are becoming an online business imperative."
The RatePoint solution allows online merchants to collect customer reviews,
promote the reviews on their site and resolve complaints before they impact
the online reputation of the business.