Leader in Frozen Potatoes Gives Busy Moms the Chance to Serve Up
a
Tasty, Homemade Dish in a Fraction of the Time
Gone are the days when the only way to make homemade mashed potatoes was
to spend a lot of time laboring in the kitchen. Thanks to a new
innovation from the Ore-Ida brand, known as Steam n’
Mash™ potatoes, one of America’s
favorite comfort foods is now easy enough to make every day —
in just 15 minutes or less!
Available nationally, Ore-Ida Steam n’ Mash
products take the hassle out of making homemade mashed potatoes. These
ready-to-steam, 100 percent real potatoes are already scrubbed, peeled
and chopped. Simply steam the bag of frozen potatoes in the microwave
for 10 minutes, pour the cooked potatoes into a bowl, add milk and
butter, and mash to perfection. In just minutes, moms everywhere can
prepare a hot dish their family will love!
“We take great pride in bringing a new aspect
of convenience to a nourishing, homemade food families love but often
find too time-consuming to make from scratch,”
said Wendy Joyce, director of marketing for the Ore-Ida brand. “Whether
chunky or smooth, or in your family’s
favorite recipe, Steam n’ Mash products offer
a convenient way to make your own favorite homemade mashed potatoes in a
fraction of the time, so you can spend less time in the kitchen and more
time with your family at the dinner table.”
To launch the Steam n’ Mash line of products,
Ore-Ida has partnered with home and food expert Sandra Lee to offer
advice and useful tips on how to make homemade foods families love, such
as mashed potatoes, in a more convenient way.
“People are always looking for ways to
prepare delicious homemade foods faster and smarter, especially busy
moms,” said Ms. Lee. “Everyone
appreciates the time saved by not having to wash, peel and chop potatoes
while creating a homemade dish they can call their own. Steam n’
Mash potatoes are a perfect example of homemade made easy.”
Found in the grocery freezer aisle with Ore-Ida products, Steam n’
Mash potatoes are available in four delicious varieties, including Cut
Russet, Three-Cheese, Garlic Seasoned and Sweet Potatoes.
To complement the introduction of Steam n’
Mash products, the Ore-Ida brand has launched www.ilovemashedpotatoes.com,
a new Web site for moms who love to mash! The site offers time-saving
shortcuts and recipes, interactive polls and shopping tips for moms, and
also a special introduction from Sandra Lee.
