SAN ANTONIO, Sept. 22 /PRNewswire/ -- Poised on the brink of phenomenal
growth, the administration of Physicians Health Choice (PHC) wanted an
aggressive, innovative branding firm that could grow with it while it created
an overarching brand campaign for all future PHC marketing efforts.
They found that partnership with Blue Clover -- a versatile, fast moving
On and Off-Line Branding(TM) firm based in San Antonio -- and named it Agency
of Record as of July 2008.
Blue Clover's responsibilities entail design and technology for a new
campaign for Physicians Health Choice's public relations and special events;
collateral materials; direct mail; media buys; and advertisements in all
mediums. Materials also will be produced in the Spanish dialect of the area,
which differs from state to state.
Physicians Health Choice, a Medicare Advantage organization, opened in
2005 to meet the needs of those eligible for Medicare and Medicaid. The
company's goal is to change the face of health care delivery for seniors in
all markets, and partner with physicians who provide proactive, preventive
healthcare.
'We chose Blue Clover because they share the same energy and a passion for
their customers as we do for our members. Their strength is their people,'
said Jeff White, vice president of Sales and Marketing, PHC. 'The fact that
Blue Clover is a multi-cultural agency also was a key reason, since PHC has a
strong representation in the Hispanic community.'
PHC is a subsidiary of WellMed Medical Management, Inc. (WMMI), a medical
management company; both are based in San Antonio. PHC offers a selection of
Medicare Advantage health care plans to Medicare beneficiaries in Corpus
Christi, Austin, Amarillo, El Paso and the Rio Grande Valley in Texas; Dona
Ana and Otero counties in New Mexico; Little Rock, Arkansas; and Fort
Lauderdale, Florida.
Blue Clover was established in 2003 by marketing experts and partners Jose
B. Sena, Juan Barrera and Chris Gilbert. The company now includes partner
Jody Tidwell and 17 creative and technology professionals with extensive
traditional and multicultural marketing, public relations and web-based
communication experience. It now has offices in Atlanta, Mississippi and
Dallas.
Blue Clover has more than 120 active local and national clients, ranging
from NBA champions San Antonio Spurs to Hotels & Preference (a Paris-based
network of 122 four- and five-Star independently owned hotels and resorts
throughout the world).
SOURCE Blue Clover
