Agreement with one of Mexico's largest license holders significantly expands Bally's presence in Mexico; provides opportunities with Pringsa co-owner CIRSA
LAS VEGAS, Sept. 30 /PRNewswire-FirstCall/ -- Bally Technologies, Inc.
(NYSE: BYI), a leader in slots, video machines, casino management systems, and
networked solutions for the global gaming industry, has signed an agreement
with leading Mexico gaming operator Pringsa to be the exclusive, enterprise-
wide casino management system provider for Pringsa's 36 gaming locations
throughout Mexico. Pringsa, one of Mexico's largest license holders, is
jointly owned by CIRSA, a global company with an extensive presence in gaming,
and a private Mexican investment group.
Under the multi-year contract, Bally will provide Pringsa with its casino
management system, along with a significant floor share of gaming machines for
Pringsa's extensive network of locations in Mexico, with the potential for up
to 2,000 installations of Bally ALPHA Elite(TM) video and mechanical-reel
gaming devices within the next 24 months.
'We are honored to be in partnership with Pringsa, a company recognized
for its highly successful business throughout Mexico,' said Richard M.
Haddrill, Bally's Chief Executive Officer. 'This agreement paves the way for
Bally to further expand its games and systems presence in one of the
industry's leading growth markets.'
Haddrill also noted that the partnership may lead to opportunities for
Bally to further expand its relationship with CIRSA.
