LONDON, Oct. 7 /PRNewswire/ -- Of all the recent energy saving technologies in Europe, building integrated photovoltaic (BIPV) technology is taking off and generating huge interest. This green technology fits perfectly with the European drive to generate energy efficiently, without hurting the environment.

In 2007 the BIPV market revenue was euro 142.6 million with a growth rate of 43.8 percent. Understanding this market's potential, tendencies and challenges is a priority to PV module, inverter and BoS component manufacturers, distributors, architects and designers, and integrators.

In response to the surge of interest circulating this market, Frost & Sullivan is pleased to announce its 2008 quarterly analyst briefing presentation on the European BIPV market to be held on 14 October, 2008 at 2:00 pm BST. Akhil Sivanandan, research analyst with the Environment and Building Technologies unit at Frost & Sullivan will be presenting his research on the BIPV market.

This briefing will provide analysis of country specific trends, main challenges facing the industry, drivers and restraints, competitive and technological trends. A particular challenge to consider is that of the polysilicon shortage.

Akhil Sivanandan says, 'It is expected that most companies will not be able to cope with the sudden rise in demand for PV modules. This shortage means that the potential of the market is not being fully realised. After 2009 however, most companies should have secured their silicon supply.'

Companies are ramping up their production and increasing their level on integration along the value chain in order to better reach consumers where the market is the most supportive and to meet the increasing demand.

Without a doubt, the past few years have been very good for the BIPV market with sky high growth rates and increasing government support for the technology across Europe, particularly in Germany, France and Italy.