Dedicated Sites Deepen Focus on Financial Advisors and Expansion into
Digital Media
Further demonstrating its commitment to advisor education, Prudential
Annuities, the domestic annuity business for Prudential Financial, Inc.
(NYSE:PRU) today announced it will sponsor a select group of digital
financial advisor networks. Designed to provide financial professionals
with relevant news, analysis and commentary, the dedicated networks—the
first of which formally debut today—reside
within Forbes.com (www.forbes.com/advisernetwork),
MarketWatch.com (www.marketwatch.com/personalfinance/advisers)
and TheStreet.com (www.thestreet.com/sponsor/the-financial-advisor-update/index.html).
Each of the networks contains real-time content organized to meet the
specific needs of the financial advisor community. In addition to
breaking news, new product information and industry best practices, the
interactive destinations offer advisor network directories, blogs and
commentary to promote peer-to-peer dialogue. Video programs, custom
polls and downloadable widgets round out the comprehensive platforms.
“Our objective with these sponsorships is to
support sites financial advisors visit to learn, network and grow their
business,” says June Amori, vice president of
Marketing for Prudential Annuities. “These
destinations align well with our vision of innovation and our position
as The Highest Daily Companysm, the only
company in the industry to offer a suite of optional benefits to help
clients capture their annuity’s highest daily
value.”
Recognizing Prudential Annuities’ commitment
to the advisor community, Insurance Marketing magazine’s
recent producer survey ranked Prudential Annuities No. 1 overall as the
company that “best meets agents’
overall needs in the annuity market.”1
Prudential was also ranked No. 1 by producers in the following
categories:
-
Company agents do the most business with
-
Most effective annuity sales and marketing materials
-
Best job of raising public awareness regarding benefits of annuities
-
Best line of variable annuities.
"Financial advisors always respond well when Prudential puts useful
information at their fingertips.
