Wins 'Most Innovative Company' Award from Consumer Goods Technology Magazine
NORTHFIELD, Ill., Oct. 8 /PRNewswire-FirstCall/ -- Consumer Goods
Technology (CGT) magazine presented Kraft Foods Inc. (NYSE: KFT) with the 2008
Most Innovative Company award at its Growth & Innovation Forum held
Sept. 24-26 in Miami. Kraft was honored for innovation excellence by the
magazine's readership of more than 35,000 consumer goods executives as well as
its editorial and research advisory boards staffed by top industry analysts
and executives.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080605/AQTH531LOGO)
'This award recognizes Kraft's successful investments in innovation to
drive growth,' said Steve Goers, Vice President, Open Innovation and
Investment. 'This is an exciting time to be at Kraft -- our Research,
Development and Quality function is central to achieving Kraft's plan to
rebuild our brand equity, strengthen our portfolio and deliver improved
financial results. We're creating a pipeline of new product platforms like
Cakesters and Deli Creations and reinventing iconic brands like Philadelphia,
Oreo, Kool-Aid and Oscar Mayer.' Kraft's Research, Development and Quality
function has more than 2,000 scientists, chemists and engineers based on five
continents.
Goers added, 'With our Open Innovation strategy, we're complementing our
traditional R&D capabilities with open sourcing of innovation -- actively
searching for outside partners to strengthen our innovation capacity and
capability to drive growth.'
Kraft recently refreshed its Open Innovation web site,
http://www.innovatewithkraft.com, to attract potential innovation partners to
help the company create new product platforms and improve existing products
and brands.
About Consumer Goods Technology
Consumer Goods Technology (http://www.consumergoods.com) is committed to
helping consumer goods executives improve business performance through
integrated media that delivers actionable insight, benchmark analysis and
peer-to-peer networking. In print, online and at events, it focuses on the
specific needs and challenges of the industry.
About Kraft Foods Inc.
For more than a century, Kraft (http://www.kraft.com) has offered
delicious foods and beverages that fit the way consumers live.
