General Electric (NYSE:GE):
WHAT:
The Energy Story Laboratory presented by GE offers an interactive,
educational, Halloween-themed good time for families visiting historic
Navy Pier® the third weekend of October. It
complements the U.S. Environmental Protection Agency’s
“Change the World, Start with ENERGY STAR®”
campaign and tour, as well as the 30x50-foot ENERGY STAR Home Exhibit
the EPA brings to Navy Pier October 18-19.
The Energy Story Laboratory aims to show kids and their families how
taking small steps—using ENERGY STAR-qualified
GE Energy Smart® CFL light bulbs in a home’s
five most used light sockets, for example—conserves
energy and reduces pollution’s impact on the
environment, while cutting wasteful spending on energy.
Highlights include:
-
a Hollywood green screen—visitors can take
home a picture of themselves with ghosts
-
a not-too-scary maze with ghosts and goblins visible only to wearers
of special 3D eyeglasses (provided)
-
trick-or-treat bags kids can use to collect giveaways from various
sponsors
GE and all supporting sponsors, including ComEd, the Midwest Energy
Efficiency Alliance (MEEA), Veolia Environnement and the Illinois
Department of Commerce and Economic Opportunity (DCEO), hope The Energy
Story Laboratory motivates family discussions about the good that comes
from conserving energy, recycling and pledging to “Change
the World, Start with ENERGY STAR” at www.pledgeenergystory.com.
WHEN:
10 a.m. – 5 p.m. on Saturday, October
18, 2008 and 10 a.m. – 5 p.m. on Sunday,
October 19, 2008
WHERE:
Gateway Park at Navy Pier in Chicago
WHO:
-
Kids of all ages and their families
-
Anyone interested in energy conservation and cost savings
VISUALS:
-
Kids delighting in the various interactions and activities in The
Energy Story Laboratory
-
Families checking out the EPA’s educational
ENERGY STAR Home Exhibit
-
Interview GE’s nationally featured “Lighting
Guy,” Chicago’s
own Brice Cooper (on site both days)
-
Potential video supplement to your reporting is downloadable at GE's
PledgeEnergyStory.com Video
EDITOR’S NOTE: High-resolution photography
available at http://www.geconsumerproducts.com/pressroom/press_releases/lighting
/consumer_lighting/energy_story_lab_media_advisory.htm
(Due to its length, this URL may need to be copied/pasted into your
Internet browser's address field. Remove the extra space if one exists.)
MEDIA CONTACTS:
ALL PRE-EVENT QUERIES — David Schuellerman, david.schuellerman@ge.com,
216.266.9702 (office)
ON-SITE, EVENT DAYS ONLY — Lisa McLeer,
216.339.0248 (cell)
General Electric
David Schuellerman, 216-266-9702 (office)
david.schuellerman@ge.com
or
Lisa
McLeer, 216-339-0248 (cell)
