(Source: PRNewswire)BURLINGAME, Calif., Oct. 13 /PRNewswire/ -- Zecco Holdings, Inc., (Zecco), has unveiled a new way to combine online investing information: the Breakfast Bell, a daily email alert that brings together the perspective of the Zecco online investing community with information from expert analysts. Free to all Zecco members, with or without an online trading account, Breakfast Bell alerts deliver exclusive content jam-packed with online investing news and information, enabling investors to stay on top of the market even before the opening bell.

"The Breakfast Bell alerts represent the next evolution of financial community-based social media," said Michael Raneri, CIO of Zecco Holdings. "We can now deliver this combination of unique information through email that doesn't require you to even visit the community or go to the web site. Investors can get actionable insights from experts and like-minded investors before they finish their first cup of coffee."

The Breakfast bell email alert focuses on key pre-market events that could influence the day's trading. Alerts cover everything from economic reports to major events and highlight five bullish and bearish stocks with connections to Motley Fool CAPS ratings and ZeccoShare community sentiment indicators.

"While we certainly don't manage the opinions found in our community, we take it as our role to figure out ways to make it easier for investors to benefit from the opinions and insights the community has to offer," said Raneri. "This is a way for us to bring the benefit of investing community information to the user instead of requiring them to come find it themselves."

About Zecco Holdings, Inc.

Headquartered in Burlingame, Calif., Zecco Holdings, Inc. (http://www.zecco.com/) offers users a financial social networking community, and access to free stock trading online through its wholly owned subsidiary, Zecco Trading, Inc. This revolutionary pricing and innovative financial community where great investing ideas can be freely shared, debated and tested, provides a refreshing alternative to traditional brokers like E*TRADE, Charles Schwab, and TD Ameritrade. Notable backers of Zecco Holdings include Velocity Capital, LundKenner (an early investor in Skype), and Boekhoorn M&A. *Zecco/Zecco.com is not a securities broker/dealer. All securities and investments -- including the 10 free trades in any month that the account has a minimum net equity of $2,500, $4.50 per trade thereafter -- are offered through Zecco Trading, Inc., member FINRA / SIPC.

Zecco Holdings, Inc.

CONTACT: Neil Ripley, Neil@dukaspr.com, or Vanessa Kitchen,Vanessa@dukaspr.com, both of Dukas Public Relations for Zecco Holdings, Inc.,+1-212-704-7385

Web Site: http://www.zecco.com/