Alert Product Part of a Complete Interactive Weather Service Including “Local On the 8s” and On Demand Local Weather

DIRECTV’s interactive customers now have multiple methods for receiving vital local weather information from The Weather Channel® (TWC). New services include a severe weather alert product, ZIP code-specific weather information during the popular “Local on the 8s” segments, a “Local on Demand” TV service available while watching TWC and through the newly designed DIRECTV ACTIVE™ portal.

The new interactive local weather services, which launched earlier this month on DIRECTV, include:

• Alert Ticker – For certain severe weather conditions, TWC viewers will see the Alert Ticker appear at the bottom of their screen. This ticker will give them information on the current weather alert(s) and provide a link to the “Local On Demand” application to get more information.
• “Local on the 8s” Application – DIRECTV viewers of The Weather Channel can now view the popular “Local on the 8s” segments for their specific locale. Presented six times each hour at :08, :18, :28, :38, :48 and :58 minutes past the top of the hour on The Weather Channel (not yet available on TWC HD), viewers can see current conditions, radar maps, details for the day’s forecast and the seven-day forecast automatically for their local area. This content is presented with the iconic “Local on the 8s” jazz soundtrack.
• “Local On Demand” Application – While watching TWC, DIRECTV viewers can access a menu of interactive weather features for their ZIP code including current conditions, the five-day forecast, regional radar maps, weather alerts and weather for up to five other cities they can ‘save’ as favorites – all while continuing to watch live TWC programming on the same screen. Additionally, DIRECTV customers will be able to access localized weather information for more than 40,000 ZIP code locations across the United States.
• DIRECTV ACTIVE™ Application – The Weather Channel is now the featured provider of weather content on the newly designed DIRECTV ACTIVE portal providing similar weather information detailed in the “Local On Demand” application.