RNewswire-FirstCall/ -- Boo Koo Holdings, Inc. (OTC Bulletin Board: BOKO; Boo Koo) announced today that it has appointed three leading beverage industry executives to its Board of Directors. The Company appointed Gil Cassagne, formerly Chief Executive Officer of Cadbury Schwepps Americas Beverages, Jack Belsito, formerly President of Snapple Distributors, Inc. and Joe Bayern, formerly Chief Strategy Officer of Cadbury Schwepps Americas Beverages, to its Board of Directors. The executives will also assume the role of consultants for the Company, advising it on business opportunities.

The Company also announced today that, subject to shareholder approval, it plans to change its name to Performing Brands, Inc., reflecting its objective to transition from an energy beverage maker to a broader-based consumer beverage company focused on health, wellness and functional benefit beverages.

'We are excited to attract such experienced and accomplished beverage executives to Boo Koo as we refocus and rebrand the Company,' said Steven B. Solomon, the Company's Chairman. 'Each has played an instrumental role in building highly successful and admired beverage companies. We look forward to utilizing their expertise as we grow the Company.'

Mr. Cassagne has more than 30 years of experience in the consumer products industry and over 20 years in the beverage industry with companies such as Procter & Gamble, The Dr Pepper Company and Cadbury Schwepps Americas Beverages. He most recently held the position of Chief Executive Officer of Cadbury Schweppes Americas Beverages, a $5 Billion plus division of Cadbury Schwepps where he also served as part of the executive board of the multinational consumer products company. Mr. Cassagne has held numerous other positions within Cadbury including the Regional President of Asia Pacific and the President of Motts.

'My colleagues and I believe that the experience we have had in developing other successful beverage brands will play a key role in the Company's emergence as a leading beverage company,' said Mr. Cassagne. 'The market opportunity is substantial and we will focus on acquiring and developing promising brands that should allow the Company to successfully participate in this rapidly growing industry.'

Mr. Belsito has more than 25 years of experience in the consumer products industry and over 20 years in beverages with companies such as Procter & Gamble, Pepsi, Snapple and Cadbury Schwepps Americas Beverages.