Company Donating Advertising Time in its Washington, D.C. Market to
Promote Two Local Fundraising Events
RCN Corporation (NASDAQ: RCNI), a leading provider of digital
television, data, and voice services to residential, business and
commercial/carrier customers, announced today that it has donated cable
television time to the American Diabetes Association (ADA) to promote
the Tour de Cure fundraising cycling event in Reston, VA to be held on
June 8, 2008, and the Step Out: Walk to Fight Diabetes fundraising event
to be held October 25, 2008 in Washington, D.C.
RCN will promote the local Tour de Cure event with a minimum of 200
cross-channel public service announcements (PSA) running on 33 networks
from April 28 – June 8, 2008. In addition, RCN
will run 300 cross-channel PSAs on 33 networks, promoting the ADA’s
Step Out: Walk to Fight Diabetes event in Washington, D.C., from
September 22 – October 25, 2008. The ad time
comes from the inventory allotted for RCN's charitable and own corporate
promotions.
“We’re very pleased
to help support the American Diabetes Association in its efforts to
raise money for diabetes research, advocacy and educational programs,”
said RCN President & CEO Peter Aquino. “We
value our commitment to the community and our customers, so we want to
do our part to make sure these two worthy local events are successful
and help in the battle against diabetes.”
The Reston Tour de Cure, is an exciting cycling event that offers a 12
Mile Family Fun Ride, 32 Mile Half Metric Century, 63 Mile Metric
Century, and 100 Mile Century ride. Last year, more than 600 local
cyclists raised $300,000 to support the mission of the ADA.
The Step Out: Walk to Fight Diabetes in Washington, D.C. is the largest
of the walks that will be held in cities across the U.S. this fall. An
expected 3,000 D.C. metro residents will walk around our Nation’s
Capital raising $500,000, on either a two or five mile course,
accessible to people of all ages and levels of mobility.
”We welcome RCN Corporation as a sponsor of
two of our signature fundraising events in the Washington, D.C.
metropolitan area,” said Norman Schwamberg,
Executive Director of the Washington, D.C. office of the ADA. “We
greatly appreciate their promotional support and employee involvement in
support of our mission.”
About RCN Corporation
RCN (www.rcn.com) is a broadband,
facilities-based competitive telecommunications provider delivering
digital television, high-speed data, and voice services primarily to
residential and small-medium business customers under the brand names of
RCN and RCN Business Services, respectively. In addition, RCN also
delivers on-net fiber-based high-capacity data transport and voice
services to large commercial customers, primarily enterprises and
carriers. This commercial business unit operates under the name RCN
Metro Optical Networks and targets metropolitan central business
districts. RCN constructs, operates, and manages its own networks
primarily in the Northeast and Mid-Atlantic states and the Chicago area.
The main metro and suburban areas where it operates include: Washington,
D.C., Philadelphia and Lehigh Valley, New York City, Boston, and
Chicago. (RCNI-G)
About The American Diabetes Association
The American Diabetes Association is the nation’s
premier voluntary health organization supporting diabetes research,
information and advocacy. The mission of the ADA is: to prevent and cure
diabetes and to improve the lives of all people affected by diabetes.
Founded in 1940, the Association has offices in every region of the
country, providing services to hundreds of communities. The Association’s
commitment to research is reflected through its scientific meetings;
education and provider recognition programs; and its Research Foundation
and Nationwide Research Program, which fund breakthrough studies looking
into the cure, prevention, and treatment of diabetes and its
complications. For more information, visit diabetes.org
or call 800-DIABETES (800-342-2383).
RCN Public Relations
Richard Ramlall, 703-434-8430
or
Communicreate
Michael
Houghton, 703-799-7383
or
American Diabetes Association
Jill
Colby, 202-331-8303 x4535
