BIRMINGHAM, Mich., May 30 /PRNewswire-FirstCall/ -- The Max & Erma's(Nasdaq: MAXE) restaurant in Birmingham, 250 E. Merrill St., will close for amakeover at 9 p.m. on Sunday, June 1.
When the restaurant reopens at 5 p.m. on Friday, June 13, it will sport atotally new look.
'We're going to enhance both the interior and the exterior of therestaurant,' said Rob Lindeman, president of Max & Erma's. 'We believe ourguests will appreciate the new look, which will stress lighter colors and amore open, spacious interior.'
The Birmingham restaurant is the third Detroit-area Max & Erma's to berefitted with the new look. The Novi and Rochester Hills locations wererefitted last year.
Max & Erma's plans to refit all existing restaurants with the new lookwithin the next two years.
The interior decor will still feature walls adorned with the eclecticitems that Max & Erma's made famous, but the new design will focus on largeritems and less clutter.
'We're going to escape from the sea of sameness and differentiate Max &Erma's in the casual dining market,' Lindeman said. 'Many of our competitorshave copied our decor and image. We are establishing a new look that reflectsour heritage, while separating ourselves from the competition. It will stillbe the Max & Erma's everyone loves -- great food and service.'
The new design will feature:
-- Slate floors will be installed, replacing the wood; -- Colorful, hand-blown glass fixtures will replace metal fixtures; -- New table tops; -- Renovations to the restrooms; -- A new floor plan.
The new exterior color will be cream with black accents, replacing the oldyellow, green and red. The exterior also will have cultured stone, brick andawnings.
Headquartered in Columbus, Ohio, Max & Erma's celebrated its 35th year inbusiness in 2007. From a single, neighborhood restaurant that opened in 1972in the German Village section of Columbus, Max & Erma's has grown to 106company-owned and franchise casual dining restaurants. Max & Erma's grew up inthe Heartland, but its footprint now extends from the East Coast to Nevada,and Grand Rapids to Atlanta. Additional information on the company can befound at www.maxandermas.com
CONTACT:
Robin Yocum 614.378.3286
SOURCE Max & Erma's
