EAST RUTHERFORD, N.J., April 14 /PRNewswire/ -- CCA Industries, Inc. (Amex:CAW) announced today revenues of $13,871,040, net income of $343,683, andearnings per share fully diluted of $0.05 for the first quarter ended February29, 2008. Revenues for the first quarter last year were $13,975,385, and netincome was $472,753, with fully diluted earnings per share of $0.07.

'The first quarter's net income has always been the lowest quarter becausethe Company's business model has been to spend approximately 80% of its mediabudget in the first six months, causing an inordinate reduction in the firstsix-month's earnings. Earnings in the third and fourth quarters should not beimpacted by the disproportionate deduction of media expenses,' stated DunnanEdell, President.

'Despite all of the problems in the corporate world, the Company is workingto build up its cash reserves. Free cash is a little higher than it was lastyear at this time. There is still no corporate debt. If one of our newinitiatives or core products takes off, we are in the perfect position tocommit additional capital and take quick advantage of such an opportunity.'

On February 25, 2008, the Board of Directors declared an $0.11 per sharedividend for the second quarter ending May 31, 2008 payable to shareholders ofrecord May 1, 2008, and payable on June 1, 2008.

CCA Industries, Inc. manufactures and markets health and beauty aids, eachunder its individual brand name. The products include, principally,'Plus+White' toothpastes and teeth whiteners, 'Mega-T' Green Tea dietsupplements, 'Mega-T' Green Tea gum and mint products, 'Bikini Zone' medicatedtopicals and shave gels, 'Nutra Nail' nail care treatments, 'Scar Zone' scartreatment products, 'Sudden Change' anti-aging skin care products, 'Parfume deVanille' fragrances, 'Solar Sense' sun protection products, 'Hair Off' hairremoval and depilatory products, and 'Wash 'N Curl' shampoos and conditioners.

Statements contained in the news release that are not historical facts areforward looking statements as that term is defined in the Private SecuritiesLitigation Reform Act of 1995. Such forward-looking statements are subject torisks and uncertainties, which would cause actual results to differ materially,from estimated results. Such risks and uncertainties are detailed in theCompany's filings with the Securities and Exchange Commission.

                             CCA INDUSTRIES, INC.                                FIRST QUARTER                                 NEWS RELEASE
    Quarter Ended                                February 29,   February 28,                                                        2008           2007
       Revenues                                  $13,871,040    $13,975,385
       Net Income                                   $343,683       $472,753
       Per Share Earnings         Basic                                         $0.05          $0.07         Diluted                                       $0.05          $0.07
       Weighted Average       Shares Outstanding         Basic                                     7,054,442      7,002,353         Diluted                                   7,073,556      7,094,153

SOURCE CCA Industries, Inc.