Dr Pepper 'Passport to Explore with Indiana Jones and the Kingdom of the Crystal Skull' Promotion Gives Indy Fans the Opportunity to Taste the Adventure of this Year's Biggest Film
PLANO, Texas, April 28 /PRNewswire/ -- This year, the crack of IndianaJones' whip signals the start of summer, as Dr Pepper celebrates the openingof Indiana Jones and the Kingdom of the Crystal Skull by giving fans anexclusive passport to explore more of the long-awaited fourth installment ofthe Indiana Jones adventures. Through an innovative partnership with thissummer's biggest movie release, the Dr Pepper Passport to Explore with IndianaJones and the Kingdom of the Crystal Skull promotion will help consumers bringthe excitement home with them and will even send 23 lucky winners on aglobetrotting adventure of their own-Indy-style!
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/drpepper/32938/
(Photo: http://www.newscom.com/cgi-bin/prnh/20080428/NYM041 )
'Dr Pepper is Indiana Jones' biggest fan, so we are thrilled to add evenmore excitement around an event that is 19 years in the making,' said AndrewSpringate, vice president of marketing for Dr Pepper. 'With the 23 flavors ofDr Pepper, there is always more to explore, and we're bringing fans more waysto explore and experience Indiana Jones this summer.'
Dr Pepper will offer consumers a host of exciting opportunities to keepthe Indiana Jones fun going all summer long with an integrated marketingcampaign that includes national print, television and online advertising;instant win games with exclusive prizes; and limited edition collectiblepackaging. Everyone who enters an instant win game code at DrPepper.com willbe eligible for the grand prize sweepstakes and an opportunity to channeltheir 'inner Indy' on an adventure to one of four exotic destinations: Egypt,India, Jordan or Peru. All places that Indiana Jones himself has visitedduring his adventures! The 23 grand prize winners will soon learn that their10-12 day adventure trips, provided through Expedia, are not for the faint ofheart-packing in enough horseback riding, boat travel and rigorous hiking tomake Dr. Jones himself hold on to his fedora for dear life.
Game codes can be found under the caps or inside the wraps of speciallymarked 20 oz. and 2-Liter bottles, as well as 12- and 24 -packs of Dr Pepperand Diet Dr Pepper.
