America’s Oldest Brewer Secures Primary Position on Spectacular Signage and Mobile Application; Exclusive Rights for Beer Brands to be Poured at Special Events
Clear Channel Branded Cities, a division of Clear Channel Outdoor, today announced a three-year marketing partnership with Miller Brewing Company to make it the Official Beer of Westgate City Center. The sponsorship creates a primary tenant position for Miller’s brands on the full-motion LED screen, which spans 1,500 square feet located in Westgate’s Events Plaza; exclusive beer rights at popular promotional events and activities surrounding the Tostitos Fiesta Bowl, as well as professional football, hockey, auto racing and live music performances taking place at or near Westgate.
Another exciting component is the opportunity to provide branded content to Westgate visitors over the age of 21 via WestgateMobile, a Bluetooth application active throughout this unique entertainment, shopping, dining and residential development in Glendale, Ariz.
Miller is the most recent company to secure exclusive category rights to the extraordinary branding, signage and promotional opportunities available at Westgate City Center. In addition to the static location on the LED screen, Miller will occupy 16 minutes per hour of full-motion video advertising overlooking its dedicated events space in the Events Plaza.
“Westgate provides a strong platform from which to market our brands to consumers during a variety of beer occasions – sports, entertainment, bar and restaurant and special events,” said Dockery Clark, director, Sports Event Marketing and Alliances, Miller Brewing Company. “As the valley continues to expand west we feel that our Westgate partnership positions us perfectly to capitalize on that growth.”
Clear Channel Branded Cities is developing large-scale branding opportunities for Westgate. Its spectacular signage represents the largest collective grouping of media structures outside of Times Square in New York City. Anchors Jobing.com Arena and the University of Phoenix Stadium are helping establish Westgate as the leading private mixed-use development in the U.S.
“As an internationally known, lifestyle-centric brand, Miller is an ideal partner for Westgate and for Branded Cities,” said Chris McCarver, chief operating officer, Clear Channel Branded Cities.
