The Jillian Michaels Meal Delivery Plan to Launch June 2008
FORT LAUDERDALE, Fla., May 19 /PRNewswire-FirstCall/ -- eDiets.com, Inc.(Nasdaq: DIET), a leading provider of personalized nutrition, fitness andweight-loss programs, today announced their partnership with national healthand wellness expert Jillian Michaels of NBC's The Biggest Loser and WaterfrontMedia, the largest privately held online health company and operator ofJillian Michaels Online. The new program, powered by eDiets, distributes aco-branded meal plan for in-home delivery, called The Jillian Michaels MealDelivery Plan. It is a comprehensive weight-loss program that featurespremium quality, freshly prepared meals and snacks in calorie-smart portions.
'Jillian is a beacon to those who are motivated to get into shape and livea healthier lifestyle,' says eDiets.com President and Chief Executive Officer,Steve Rattner. 'She has inspired millions of viewers with her tough loveapproach to getting fit and her high standards for healthy living and wellnessare a natural fit with eDiets and Waterfront Medias' missions. This is abalanced partnership based on mutual philosophies and we're eager to grow it.'
'I couldn't be more excited and proud of the program that eDiets and Ihave created,' says Michaels. 'They share my passion to provide people withpowerful and cost effective solutions for living a happier healthier life.'
The Jillian Michaels Meal Plan will feature more than 50 great-tasting,freshly prepared, no added preservatives, zero trans-fat, chef-created meals.All servings, which will consist of breakfast, lunch, dinner and a snack foreach day, will make up the 7-day plan and will be packaged in an advanced'chill-fresh' cooler shipped directly to consumers homes via Federal-Express.The plan will cost $19.95 per day plus shipping and handling. When theprogram becomes available in June, consumers can either order online atwww.jillianmichaels.com, or by calling customer service toll-free at:1.866.756.4084.
To launch her new meal delivery plan, Jillian will be the leadguest-speaker at the eDiets Live! event in Fort Lauderdale, Florida onSaturday, June 7, 2008, where she will bring her strength-training secrets toattendees first-hand! Getting up close and personal with her fans andeDiets.com members, Jillian will inspire, motivate and talk to guests aboutthe daily struggles of weight loss and the importance of exercise. Dr.