Xbox 360(R) Prize Adds Kick to Launch of Pro Evolution's Newest Soccer Video Game
Robeks Corporation, a premium fruitsmoothie and healthy eats national franchisor, and Konami DigitalEntertainment Inc., a popular video game developer and publisher, havepartnered to promote Konami's new, more robust Pro Evolution soccer videogame "Pro Evolution Soccer 2008 (PES2008)."
Robeks, ranked as one of the fastest growing companies by RestaurantBusiness Magazine, willcollaborate with Konami by strategically implementing its healthy lifestylebranding into PES2008's multi-layered marketing efforts. Robeks' nationalpromotion launched fast and furious on March 10th, while Konami's hottestsoccer stars hit the gaming shelves on March 11th.
At the heart of the promotion is an online, enter-to-win sweepstakes,Robeks "Get Your Game On," which runs from March 10 until April 18, 2008.To enter, simply log onto www.robeks.com. To support the sweepstakes,PES2008-branded point-of-purchase materials are featured in participatingRobeks locations throughout the country. POP includes posters, windowclings, counter cards, crew buttons and more. No purchase is necessary towin.
Winners will be selected in a random drawing by an independent judgingorganization. Five grand prize winners receive a Microsoft Xbox 360®video game console, a $60 game retailer gift card and a $25 Robeks giftcard. One hundred first prize winners receive a limited edition PES2008tee-shirt. Finally, 25 second prize winners receive $10 in Robeks VIP freesmoothie cards. Total prize value is estimated at $4,135.
"Get Your Game On" is supported by 15- and 30-second tagged radio andtelevision spots in major markets. In addition, a $1 off bounce backcoupon is imprinted on every Robeks smoothie lid topper to encourage returnstore visits during the sweepstakes period.
About Robeks
Since 1996, Robeks goal has been to make eating a healthy meal quick andeasy with premium, made-to-order fruit smoothies, squeezed-freshfruit/vegetable juices, healthy snacks, sandwiches/wraps, salads and frozenyogurt (in most locations). Robeks serves nine million + 'guests' annuallyat more than 140 locations in 16 states and D.C. Robeks was named No. 16 onRestaurant Business Magazine's 2007 list. Visit www.robeks.com
About Konami
Konami Digital Entertainment, Inc. (KDEI), a wholly owned subsidiary ofKonami Corporation (NYSE: KNM), is a leading global developer, publisherand manufacturer of electronic entertainment properties, specializing inthe home video game market, and headquartered in Tokyo, Japan. KonamiCorporation first began operations in North American in 1982. For moreinformation, visit www.konami.com
Contact:
Carolyn Smith
Magnus & Co.
626.695.9630 or 744.0711
carolyn@magnusco.com
