CINCINNATI, April 25 /PRNewswire/ -- An old neighborhood friend will soonbe sporting a new look.
The Max & Erma's restaurant in Kenwood, 7800 Montgomery Rd., will closefor an image enhancement at 9 p.m. on Sunday, April 27. When it reopens at 5p.m. on Friday, May 9, the restaurant will sport a totally new look.
'We're going to enhance both the interior and the exterior of therestaurant,' said Rob Lindeman, president of Max & Erma's (Nasdaq: MAXE). 'Ourguests appreciate the new look, which stresses lighter colors and an open,spacious interior.'
The interior decor will still feature walls adorned with the eclecticitems that Max & Erma's made famous, but the new design will focus on largeritems and less clutter.
'We're escaping from the sea of sameness and differentiating Max & Erma'sin the casual dining market,' Lindeman said. 'Our new look reflects ourheritage and separates us from the competition. We're still the Max & Erma'severyone loves -- great food and service. We've simply created a newenvironment in which to enjoy our food.'
Lindeman said all of Max & Erma's company and franchise restaurants willbe renovated over the next several years. All new restaurants also will havethe new look.
The interior front of the Kenwood restaurant will be gutted and completelyoverhauled during the short time the store is closed. There will be more than25 contractors working around the clock to complete the remodel.
The new design will feature elements of the new prototype unveiled lastyear. The elements include:
-- Slate floors will be installed, replacing the wood; -- Colorful, hand-blown glass fixtures will replace metal fixtures; -- New table tops; -- Renovations to the restrooms including new hardware, tile and color schemes; -- A new, open floor plan.
The new exterior color will be cream with black accents, replacing the oldyellow, green and red. The exterior also will have cultured stone, brick andawnings.
Headquartered in Columbus, Ohio, Max & Erma's celebrated 35 years inbusiness in 2007. From a single, neighborhood restaurant that opened in 1972in the German Village section of Columbus, Max & Erma's operates more than 100company-owned and franchise casual dining restaurants. Max & Erma's grew up inthe Heartland, but its footprint now extends from the East Coast to Nevada,and Grand Rapids to Atlanta. Additional information on the company can befound at www.maxandermas.com .
CONTACT: Robin Yocum 614.212.2344 cell: 614.378.3286
SOURCE Max & Erma's
