Circle K offers a new way to experience appealing GazZu(TM) flavors in a more convenient form
CHARLOTTE, N.C., June 10 /PRNewswire-FirstCall/ -- Circle K(R) SoutheastDivision, a division of Couche-Tard(R), the second largest independentconvenience store operator in North America, and Boo Koo Holdings, Inc.(OTC Bulletin Board: BOKO) have jointly created an extension to the Circle Kproprietary energy drink brand, GazZu(TM) -- the GazZu Shooter(TM). Aconcentrated version of original GazZu, the two-ounce GazZu Shooter isavailable in appealing cherry, orange-mango and grape flavors.
'We designed the GazZu Shooter for our customers whose lives are hecticand need a quick boost,' said Russ Kidd, beverage category manager for CircleK Southeast. 'The great tasting flavors we now offer in both the GazZuShooters and GazZu Energy drinks set us apart from our competitors.'
The line extension comes following the successful launch of GazZu lastSeptember. GazZu was the company's first wholly-owned, proprietary energybeverage, also created in conjunction with Boo Koo Beverages, an independentenergy drink producer known for innovation and great taste.
The partner companies saw the opportunity to expand the proprietarybeverage line, following growing sales demand for GazZu in Circle K stores.New energy drink segment options including two-ounce shooters continue to gaintraction across the United States -- in large part due to ease of consumption.
'The GazZu Shooter provides Circle K customers another way to enjoy thegreat taste and energy boost that GazZu offers,' said Jeff Jonke, senior vicepresident of sales at Boo Koo Beverages. 'We are pleased to once again partnerwith Circle K Southeast as they lead the way for convenience stores in theproprietary beverage category.'
GazZu Shooters will be exclusively at 700 Circle K locations throughoutthe Southeast and the Midwest.
About Circle K(R) Southeast and Circle K Midwest(R)
Circle K(R) Southeast operates 280 convenience stores in North Carolina,South Carolina, Georgia and Alabama. Circle K(R) Midwest operates 339convenience stores in Kentucky, Illinois, Indiana and parts of Wisconsin. Formore than 50 years, Circle K has been one of North America's most popular andsuccessful operators of convenience stores.
