SSM Partners Takes Equity Position in Internet Company
All Web Leads, Inc. (
www.allwebleads.com), aleading web marketing firm that generates high-quality sales leads forinsurance and financial professionals, has received a significant equityinvestment led by SSM Partners. The Memphis, Tennessee-based private equityfirm has a national reputation for savvy investment intechnology-driven entrepreneurial organizations. All Web Leads, profitablesince it was founded in 2005, has had a more than 100 percent growth inrevenues and profits each year.
"We've invested in the technology and healthcare sectors for many years,"said Robert Covington of SSM Partners. "So, we understood right away thevalue that All Web Leads brings to insurance companies, agents, andconsumers. We like the leadership they've demonstrated in the insurancevertical and think that the two young founders have created a fantasticcompany with even greater prospects."
Entrepreneurs Jim Waltrip and Ryan Patterson, who were in their 20s whenthey began All Web Leads, have built proprietary web architecture andsystems to acquire quality data for resale to insurance agents and partnersselling policies to consumers that are actively shopping for health, auto,life, home, long term care, disability, and annuities. All Web Leads alsooperates (www.usinsuranceonline.com) to connect insurance customers toaffordable policies.
"SSM Partners' depth of experience with high growth technology and healthcare businesses will prove invaluable to our company's plans for strategicgrowth," said All Web Leads co-founder and CEO Waltrip. "We have everythingin place now to accomplish our business and financial goals."
All Web Leads became a multi-million dollar business in its initial year ofoperation. Waltrip and Patterson used their backgrounds in softwareengineering and marketing to create a robust platform that solves abusiness problem for consumers while driving profitable sales for financialand insurance agents.
"Pay-per-click advertising and search engine optimization are puzzles thathave to be figured out in order to succeed," said Patterson, a co-founderand Vice President of Web Marketing for All Web Leads. "The reason ourleads are so good is because we have developed a unique set oftechnological protocols to connect quality online insurance shoppers withquality agents and advisors."
As part of the financial package, Covington, of SSM Partners, and TomHedrick of Dillon Joyce, have joined the All Web Leads Board of Directors.
About All Web Leads, Inc.
All Web Leads is a web-based company that connects financial and insuranceagents to consumers who are actively shopping for investments or coveragefor car, home, life, health, long term care, disability, and annuities. Thecompany uses a proprietary system of web marketing, search engineoptimization, and technology engineering to provide the highest qualitydata available in the lead generation industry. (www.allwebleads.com)
About SSM Partners
SSM Partners is one of the largest and most experienced private equityfirms in the Southern U.S. Having invested in more than 50 companies acrossfour private equity funds, SSM supports the development of high-growthbusinesses into market leaders. SSM invests primarily in expansion-stagecompanies. Most important, SSM seeks to partner with proven entrepreneursto pursue large market opportunities with a unique or defendable businessmodel. www.ssmpartners.com.
Contact:
James C. Moore
Email Contact
512.300.9232
