- New Olevia 2 Series & 6 Series LCD HDTVs to feature SRS TruSurround XT(R)

- Consumers to experience 5.1 virtual surround sound from built-in TV speakers

SANTA ANA, Calif., June 11 /PRNewswire-FirstCall/ -- SRS Labs, Inc.(Nasdaq: SRSL), the industry leader in surround sound, audio and voicetechnologies, announced today that U.S.-based Syntax-Brillian (Nasdaq: BRLC)has licensed SRS TruSurround XT surround sound technology for their 2 Seriesand 6 Series brand LCD HDTVs.

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Syntax-Brillian, one of the fastest growing TV brands, selected SRS Labsas their audio partner because of the unique and demonstrable features of SRS'advanced sound enrichment technologies. SRS TruSurround XT deployed in OleviaLCD HDTVs processes multichannel audio content found in television shows andmovies to create an immersive surround sound experience over the TV's built-instereo speakers. Olevia LCD HDTV customers will feel as if 'phantom' speakersare placed around them, producing an amazing surround sound effect, withoutthe clutter, wires, added expense or complexity of a multi-speakerconfiguration.

'SRS TruSurround XT is not only easy to integrate into our platform, but,more importantly, provides our customer's with a high-quality, immersive audioexperience that matches the rich, vibrant images of our new lineup of OleviaLCD HDTVs that we plan to introduce this Summer,' says Sam Miller, Senior VicePresident of R&D for Syntax-Brillian. 'We're happy to be working with aninnovator like SRS Labs and look forward to developing our partnership furtherin the future.'

According to the Consumer Electronics Association (CEA), 76% of all flatpanel TVs are used without a separate audio amplification system. Yet, the CEAalso found that consumers consider audio to be nearly as important as video interms of importance in an entertainment system. Further, SRS Labs' MarketToolsstudy found that over 71% of HDTV buyers indicated that 'audio quality' wastheir 3rd most important buying criteria out of a list of 18. By featuring SRSTruSurround XT in Olevia LCD HDTVs, Syntax-Brillian is providing consumers aconvenient solution to experience the full extent of the surround soundcapabilities built into DVD movies and TV programs.

'We are very excited about our new partnership with Syntax-Brillian.