Gil Cassagne To Use Beverage Industry Experience to Help Create Broad-Based Consumer Beverage Company
ADDISON, Texas, June 12 /PRNewswire-FirstCall/ -- Boo Koo Holdings, Inc.(OTC Bulletin Board: BOKO), an innovative beverage company which recentlydisclosed plans to change its name to Performing Brands, Inc., announced todaythat it has appointed Gil Cassagne, formerly Chief Executive Officer ofCadbury Schweppes Americas Beverages, to the position of Chairman. Mr.Cassagne had recently joined the Company's Board of Directors. Mr. Cassagnereplaces Steven B. Solomon as Chairman. Mr. Solomon will remain a Director.
'In the short period of time since I have joined the Company's Board, Ihave become excited by the numerous opportunities available to the Company tocreate a broad-based consumer beverage company focused on health, wellness andfunctional benefit beverages,' said Mr. Cassagne. 'I would also like to thankSteve for the role that he has played in bringing me in and helping theCompany evolve to this point. I welcome his counsel as a member of the Board.'
Mr. Cassagne has over 20 years of experience in the beverage industry withcompanies such as Procter & Gamble, The Dr Pepper Company and CadburySchweppes Americas Beverages. He most recently held the position of ChiefExecutive Officer of Cadbury Schweppes Americas Beverages, a $5 Billion plusdivision of Cadbury Schweppes where he also served as part of the executiveboard of the multinational consumer products company. Mr. Cassagne has heldnumerous other positions within Cadbury including the Regional President ofAsia Pacific and the President of Motts.
The Company recently appointed Jack Belsito, formerly President of SnappleDistributors, Inc. and Joe Bayern, formerly Chief Strategy Officer of CadburySchweppes Americas Beverages, to its Board of Directors. The executives havealso assumed the role of consultants for the Company, advising it on businessopportunities.
About Boo Koo
Boo Koo currently develops, produces, markets and distributes alternativebeverage category energy drinks under the Boo Koo(R) and Gazzu(TM) brandnames. Boo Koo currently sells and distributes its products in parts of theUnited States and Canada through its network of regional bottlers and otherdirect store delivery distributors, including independent Coca-Cola, CadburySchweppes and other wholesale distributors. Gazzu(TM) is sold exclusively toCircle K. Boo Koo's products are sold primarily to mainstream convenience andgrocery store chains, drug stores, gas stations and other retail outlets. TheCompany's objective is to transition from an energy beverage maker to abroader-based consumer beverage company focused on health, wellness andfunctional benefit beverages.
Forward-looking Statements
This news release contains 'forward-looking statements' made pursuant tothe safe harbor provisions of the Private Securities Litigation Reform Act of1995, including statements related to future products and relationships.Forward-looking statements include statements with respect to the Company'sbeliefs, plans, objectives, goals, expectations, anticipations, assumptions,estimates, intentions, and future performance, and involve known and unknownrisks, uncertainties and other factors, which may be beyond the Company'scontrol, and which may cause the Company's actual results, performance orachievements to be materially different from future results, performance orachievements expressed or implied by such forward-looking statements,including its ability to raise additional capital, its reliance ondistributors of its products, its ability to manage inventory, its ability tomaintain relationships with customers, its reliance on third parties toproduce and package its products, its limited operating history, theavailability and cost of raw materials, effects of competition and the otherfactors listed under 'Risk Factors' in its filings with the SEC. Allstatements other than statements of historical fact are statements that couldbe forward-looking statements. The Company assumes no obligation to update theinformation contained in this news release.
SOURCE Boo Koo Holdings, Inc.
