Top Programmer's Legacy Includes 'Army Wives,' Highest-Rated Series in Lifetime's 24-Year History, Groundbreaking Programming and Innovative Deal-Making
NEW YORK, June 18 /PRNewswire/ -- Susanne Daniels will resign her positionas President, Entertainment, Lifetime Networks, it was announced today byAndrea Wong, President & CEO, Lifetime Networks.
Daniels, who joined Lifetime in August 2005, is responsible for allprogramming on Lifetime Television and Lifetime Movie Network, the twohighest-rated women's networks, and Lifetime Real Women. At a time oftremendous growth and momentum among all Lifetime properties, Daniels hasagreed to stay in her position until she identifies a successor and willremain a part of the Lifetime family in a consulting role.
In making the announcement, Wong said, 'Susanne is one of the mostoutstanding executives with whom I have ever worked. Her instincts andbusiness acumen are unparalleled, bringing the same creative energy andinnovation to her deal-making as she does to her development slate.' Wongcontinued, 'While I totally respect and understand Susanne's decision to spendmore time with her children and family and evolve her role into a consultingposition, I will miss our daily collaboration and will always treasure herfriendship. We are fortunate that Susanne leaves us with great momentum and atop notch team. The fruits of her labor will be enjoyed by Lifetime and ourviewers for many years to come.'
Daniels said, 'With Andrea's impressive, strategic leadership, Lifetime isdestined for even greater success. It's not easy giving up working on a dailybasis with the dynamic and talented team with whom Andrea and I collaborate.But I look forward to contributing to these networks on the move in my newcapacity as a very engaged and passionate consultant.'
Under Daniels' watch, Lifetime's viewership has grown, especially amongyounger women. This June, viewership is up among W18-24, W18-34, W18-49,P18-34 and P18-49.* Lifetime is far and away the highest-rated network forwomen and ranks fourth in primetime households for the month versus more than70 ad-supported basic cable networks. In addition, Lifetime Movie Network -the #2 women's channel behind only sibling Lifetime - is in the midst of itstenth straight month of double-digit household ratings gains in both primetimeand total day. During Daniels' tenure, Lifetime Movie Network's primetimeviewers have soared 26 percent.
Daniels has also positioned Lifetime as a creative leader, bringing toptalent to the network in front of and behind the camera, including MarkGordon, producer of the acclaimed 'Army Wives,' the highest-rated series inLifetime's 24-year-history. Carson Kressley's 'How to Look Good Naked,'premiered in 2008 as Lifetime's most successful unscripted series premiereever and returns for a second season next month. Daniels has also returnedoriginal comedy to Lifetime's primetime schedule with the upcoming 'RitaRocks,' made possible through a landmark deal she shepherded with Media RightsCapital.
