ADDISON, Texas, June 23 /PRNewswire-FirstCall/ -- Boo Koo Holdings, Inc.
(OTC Bulletin Board: BOKO) (http://finance.yahoo.com/q/h?s=boko.ob), an
innovative beverage company which recently disclosed plans to change its name
to Performing Brands, Inc., announced today that it has appointed Jack
Belsito, formerly President of Snapple Distributors, Inc. as Chairman. In
addition, Mr. Belsito will assume the CEO's position during the 2008 fourth
quarter. Joe Bayern, formerly Chief Strategy Officer of Cadbury Schweppes
Americas Beverages and currently a Consultant to the Company, will become the
Company's President in September. Mr. Belsito replaces Gil Cassagne as
Chairman. Mr. Cassagne will remain a Director.
Mr. Belsito has more than 25 years of experience in the consumer products
industry and over 20 years in beverages with companies such as Procter &
Gamble, Pepsi, Snapple and Cadbury Schweppes Americas Beverages. He most
recently held the position of President, Snapple Distributors, Inc., for
Cadbury Schweppes Americas Beverages where he also served as part of the
executive board. Prior to his current position, Mr. Belsito held positions of
Chief Executive Officer of the Snapple Beverage Group and the President of RC
Cola. Mr. Belsito has extensive experience in the beverage industry holding
senior positions in Franchising, Marketing, Sales, Business Development and
M&A. He has led the acquisitions of both branded companies and bottling and
distribution companies.
'I am excited to be taking on the additional responsibilities of Chairman
at a time when the Company has unprecedented opportunities for growth,' said
Mr. Belsito. 'We have a unique opportunity to build a leading consumer
beverage company focused on health, wellness and functional benefit
beverages.'
Mr. Bayern has more than 10 years of experience in the consumer products
industry and over 10 years in the consulting industry. He most recently held
the position of Chief Strategy Officer of Cadbury Schweppes Americas Beverages
where he also served as part of the executive board. Prior to his current
position, Mr. Bayern served as the Director of Global Strategy of Cadbury
Schweppes in London. Prior to joining Cadbury, he worked at Snapple Beverage
Group where he held a variety of positions including Senior Vice President of
Operations, Chief Information Officer and Chief Strategy Officer.
'I look forward to helping build a leading consumer beverage company,'
added Mr. Bayern.
